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A STYLISTIC ANALYSIS OF BANK ADVERTISEMENTS IN NIGERIAN NEWSPAPERS
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- Contributor: mr-chris
- engagements: 249
- Case No: 411967ip
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ABSRACT - [ Total Page(s): 1 ]Stylistics is the study of linguistic and non linguistic aspects of style in spoken and written text. Advertising is a form of communication used to help sell products and services. Adverts are not just to fascinate, but rather, they are used by advertisers to achieve their persuasive goals. This study reveals the manner in which language is used in Bank advertisements for conveying messages to the public and the effectiveness of the choice of language. The stylistic elements employed in the analysis of Bank adverts included Graphology, phonology, lexis and syntax and cohesion.Among the findin
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CHAPTER ONE - [ Total Page(s): 3 ]The language of advertising is also brief and concise. There is no room for unnecessary verbosity because advertisements are expensive and it is a field where the coat has to cut according to the cloth (Okpaleke, 1992).In addition, the language of advertising entails the use of rhythm. Advertisers use rhythm in order to make an advertisement pleasing to the ears of the customers. David (1987:390) also states that “language of advertisement is generally laudatory, positive and unreserved emphasising the uniqueness of a product.†The use of language in advertising c ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Stylistics is the study of linguistic and non linguistic aspects of style in spoken and written text. Advertising is a form of communication used to help sell products and services. Adverts are not just to fascinate, but rather, they are used by advertisers to achieve their persuasive goals. This study reveals the manner in which language is used in Bank advertisements for conveying messages to the public and the effectiveness of the choice of language. The stylistic elements employed in the analysis of Bank adverts included Graphology, phonology, lexis and syntax and cohesion.Among the findin
... Continue Reading
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