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A Stylistic Analysis Of Bank Advertisements In Nigerian Newspapers
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Stylistics is the study of linguistic and non linguistic aspects of style in spoken and written text. Advertising is a form of communication used to help sell products and services. Adverts are not just to fascinate, but rather, they are used by advertisers to achieve their persuasive goals. This study reveals the manner in which language is used in Bank advertisements for conveying messages to the public and the effectiveness of the choice of language. The stylistic elements employed in the analysis of Bank adverts included Graphology, phonology, lexis and syntax and cohesion.
Among the findings were: the use of capitalization for emphasis, repetition of words, phonemes etc. To give musical colour and Gothic writing to attract the attention of the readers. The conclusion to the work is that the use of stylistic devices is relevant because they help to attract customers to the service and products being advertised.
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CHAPTER ONE - [ Total Page(s): 3 ]The language of
advertising is also brief and concise. There is no room for unnecessary
verbosity because advertisements are expensive and it is a field where
the coat has to cut according to the cloth (Okpaleke, 1992).In
addition, the language of advertising entails the use of rhythm.
Advertisers use rhythm in order to make an advertisement pleasing to the
ears of the customers. David (1987:390) also states that “language of
advertisement is generally laudatory, positive and ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 3 ]The language of
advertising is also brief and concise. There is no room for unnecessary
verbosity because advertisements are expensive and it is a field where
the coat has to cut according to the cloth (Okpaleke, 1992).In
addition, the language of advertising entails the use of rhythm.
Advertisers use rhythm in order to make an advertisement pleasing to the
ears of the customers. David (1987:390) also states that “language of
advertisement is generally laudatory, positive and ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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