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The Role Of Mass Media In Community Development
[A CASE STUDY OF OBUBRA LOCAL GOVERNMENT OF CROSS RIVER]
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1.4 The significance of the study
There are many people that will
benefit from this research. Both the young and the old will gain a lot
of things from this work. The level of education will not only be
improved by mass media among the youths but also among the old ones.
This research will be of advantage to everybody in the community because
the knowledge of how to provide solution to community’s problems will
be acquired. The knowledge of modern education system through the use of
computer will be gained by the help of mass media. Though this research
is based on Ten communities, it is organized in such a way that
highlight the role played by the mass media in community development.
Consequently, mass media will provide education, entertainment and
technological advancement, to the youths of Obubra Local Government Area
of Cross River State.
1.5 Research design and methodology
The research design that will be used for the study is survey research due to its through proper information gathering.
1.5.1 The population of the study
The
population of the study consists of youths in selected villages in
Obubra Local Government Area of Cross River State. The villages include;
Appiapum, Onyadama, Ovokuwa, Obubra village, Ahaha, Ofat, Ofoduga,
Offobongha No 4, and Oderegha. A total of (45)respondent would be
surveyed. The researcher will administer a set of structured question to
respondents who will be randomly selected from each village: the age
range of these respondent will be between 18 -35 years: the reason for
choosing these set of respondent is because they are the more likely
target of mass media impact.
1.5.2 Sampling techniques
In
other to give the people equal chances of selection, the random sampling
methods is adopted. The proposed sample size will be (20) comprising
mainly respondents from Obubra communities.
It is in the view
of this paper that the size of the sample will be a true reflection and
the respondents of Obubra communities, hence this proposed sample size,
the respondents are chosen as research universe because when we talk of
mass media, the class of audience is within this class. To this effect,
(45) pieces of papers would be cut and wrapped in the same size (25) of
those papers would contain the role of Mass Media in Community
Development, while the remaining (20) would be blank.
After
this (25) persons had picked, the researcher would be able to adopt the
random sampling method. This is to ensure that bias is not introduce
regarding who is included in the survey.
1.5.3 Method of data collection
The
questionnaire and an oral interview formed the tools used will be the
basic instrument to be used in collecting the data. The questionnaire
will consist of open and close ended. Questionnaires, the open ended
question will give the respondents free opportunity to express
themselves. While the close ended question consist of multiple choice
question, the questions are the sample questions of the Yes and No†that
the respondents will choose one option, while the multiple choice
questions would require the respondents to choose from a set of
questions, the most appropriate one. The youths of Obubra Local
Government Area of Cross River State would consulted and interviewed on
issue concerning how the media have affected their lives, value,
culture, believe (religions) etc.
1.6 Limitation of the study
The
study of this research would be limited to youths who are literate,
semi-literate. The respondents play a vital role in determining the role
of mass media in community development.
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