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The Role Of Mass Media In Community Development
[A CASE STUDY OF OBUBRA LOCAL GOVERNMENT OF CROSS RIVER]
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1.7 The delimitation of the study
This
research does not intend to discuss issues relating to the electronic
media for this study and other media related matters, and for this
reason, the researcher has decided to limit herself to the main area of
her interest, which is the role of mass media in community development.
1.8 Definition of terms
The following terms have been define for further clarification and to enhance proper explanation of viables.
1.8.1 Community
The term community has two different meanings;
1.
A group of people living in the same proximity (i.e, in space, time or
relationship. Community usually refers to a society or unit larger than
a house hold that shares common values.
1.8.2 Community development
Community
development is a way of strengthening civil society by coming together
to take collective actions of communities and their perspective in the
developments of social economic and environmental policy. It seeks the
empowerment of local communities taken to mean both geographical
communities; communities organizing around specific themes or policy
initiatives.
1.8.3 Mass media
Mass media refers to channels
of communication that involve transmitting information in some way,
shape or forms to large numbers. Mass media also refers to print, radio
television, and other communication technologies.
1.8.4 Printing press
A
printing press is a device for applying pressure to an inked surface
resting upon a print medium (such as paper or cloth). Thereby
transferring the ink.
1.9 History of mass media
The history of
Mass media can be traced to the days when dramas were performed in
various ancient cultures. This was the first time when a form of media
was “broadcast†to a wider audience.
The first dated printed
book known is the “Diamond sutraâ€, printed in China in 868 AD, although
it is clear that books were printed earlier.
Movable day type
was invented in 1041 in China. However, due to the slow spread of
literacy to the masses in China, and the relations high cost of paper
there, the earliest printed mass medium was probably European popular
prints from about 1400.
Although those were produced in urge
numbers, very few early examples survives, and even more known to be
printed before about 1600 have not survived. The term “mass media†was
coined with the creation of print media, which is notable for the first
example of mass media, as we use the term today.
This form of media started in Europe in the middle ages.
Johannes
Gutenberg’s invention of the of the printing press allowed the mass
production of books to sweep the nation. He printed the first book on a
printing press with movable type in 1453.
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