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The Role Of Mass Media In Community Development
[A CASE STUDY OF OBUBRA LOCAL GOVERNMENT OF CROSS RIVER]
CHAPTER ONE -- [Total Page(s) 4]
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The Gutenberg Bible,
one of the book he published, was translated into many different
languages and printed through out the continent. The invention of the
printing press in the late 15th century gave rise to some of the first
forms of mass communication by enabling the publication of books and
newspaper on a scale much larger than was previously possible. The
invention also transformed the way the world received print materials,
although books remained too expensive really to be called a mass medium
for at least a century after that. Newspapers developed from about 1612,
with the first example in English in 1620; but they look until the 19th
century to reach a mass audience directly. The first high circulation,
newspapers arose in London in the early 1800s, such as the times, and
were made possible by the invention of high speed rotary steam printing
presses, and railroads which allowed large-scale distribution over wide
geographical areas.
The increase in circulation, however, led
to a decline in feedback and interactivity from the readership, making
newspapers a more one- way medium, the phrase“the media began to be used
in the 1920s. the notion of “mass media†was generally restricted to
print media up until the post-second world war, when radio, television,
and video were introduced. The audio-visual facilities became very
popular because they provided information and entertainment, because the
colour and sound engaged the viewers/listeners and because it was
easier for the general public to passively watch TV or listen to the
radio times, the internet became the latest and more popular mass
medium. Information has become readily available because of the websites
and easily accessible through search engines.
One can do many
activities at the same time, such as playing games, listening to music
and networking, irrespective of location. Whilst other forms of mass
media are restricted in the type of information they can offer, the
internet comprises a large percentage of the sum of human knowledge
through such things as google books. Modern day mass media consist of
the internet, mobile phones, blogs, podcasts, and RSS feeds.
During the 20th century the growth of mass media was given by
technologies such as printing, record pressing and film duplication
allowed the duplication of books, newspapers and movies at low prices
urge audiences. Radio and television allowed the electronic duplication
of information for the first time.
Mass media had the
economics of linear reduplication: A single work could make money. An
example of Riel and Neil’s sold, and as volumes went up, unit further,
vast fortunes were to be made in mass media. In a democratic society,
the media can serve the electorate about issues regarding government and
co-operate entities (see media influence). Some consider the
concentration media ownership to be a threat to democracy.
CHAPTER ONE -- [Total Page(s) 4]
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