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A Survey Of The Language Of Newspaper Advertisement
[A CASE STUDY OF THE VANGUARD NEWSPAPER] -
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CHAPTER ONE - [ Total Page(s): 3 ]Statement of the PurposeThe structure of language in advertising has
a peculiar form. Many factors predispose the copywriter (i.e. one who
writes advertisements) to choose his vocabulary this in some sense
implies that copywriter does not have a free flow of lexical items.It
is worthy to note that some important points about newspapers is that
they are businesses, and businesses need to make a profit. They can only
do that if they have readers. So newspapers have to provide us with t ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 3 ]Statement of the PurposeThe structure of language in advertising has
a peculiar form. Many factors predispose the copywriter (i.e. one who
writes advertisements) to choose his vocabulary this in some sense
implies that copywriter does not have a free flow of lexical items.It
is worthy to note that some important points about newspapers is that
they are businesses, and businesses need to make a profit. They can only
do that if they have readers. So newspapers have to provide us with t ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
Page 1 of 1