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A Survey Of The Language Of Newspaper Advertisement
[A CASE STUDY OF THE VANGUARD NEWSPAPER]
CHAPTER ONE -- [Total Page(s) 3]
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Statement of the Purpose
The structure of language in advertising has
a peculiar form. Many factors predispose the copywriter (i.e. one who
writes advertisements) to choose his vocabulary this in some sense
implies that copywriter does not have a free flow of lexical items.
It
is worthy to note that some important points about newspapers is that
they are businesses, and businesses need to make a profit. They can only
do that if they have readers. So newspapers have to provide us with the
most up-to-date information: news, features and also movie listings,
the weather, sports scores, and so on. The greater the circulation, the
more advertising a paper can sell which means more profits, but less
space stones. Newspapers need to balance these needs
It is however
clear that the copywriter is restrained to the use of language in
advertisement, and the owner of the advert has a primary motive of
making profit out of the adverts. It is obvious that in good adverts
language matters in this context; therefore, purpose of this study is to
critically analyze the most suitable language for newspaper
advertisement.
Research Question
The following will help guide the research study in achieving its objectives:
1. What makes you stop and look at the adverts?
2. What kind of adverts do you place on newspapers?
3. What kind of caption should be given to adverts?
4. What kind of message should be driven out through advertisement?
5. Should adverts be short or lengthy?
Purpose of the Study
The purpose of this study is to examine the following:
1. To know how to construct adverts to attract readers or viewers.
2. To be able to distinguish the terminology to use in different adverts.
3. To be able to determine the right choice of language used in newspaper advertisement.
4. Understand the need for long or short newspaper adverts.
CHAPTER ONE -- [Total Page(s) 3]
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