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A Survey Of The Language Of Newspaper Advertisement
[A CASE STUDY OF THE VANGUARD NEWSPAPER]
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Significance of the Study
This
study will be able to unveil some of those hidden facts about the use
and choice of languages used in newspaper advertisements, and also bring
about a more refined advert outputs.
This research study will highly
relevant to the readers, and especially to the world of journalism in
the way and manner in which adverts are to be constructed and be placed
on newspapers for public consumption.
The study will also help to
ensure that the choices of languages of newspaper adverts are properly
selected so that those who pay for the adverts will be satisfied with
the publications, and that the readers’ attention will be captured at
the sight of such adverts.
Scope of the Study
This study is
basically limited in space to the Vanguard Newspaper of Nigeria, and
also to the world of publication and journalism.
Definition of Terms
1. Advertisement: A public notice or announcement
2. Newspaper: A printed publication containing news, advertisement and correspondence
3. Announcement: To make publicly known
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