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The Impact Of Reportorial Techniques On Reading Audience Of Akwa Ibom Broadcasting Corporation
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Chapter One: Introduction
1.1 Background of the study
Information
dissemination is a vital tool for awareness creation and development in
every human society, whether such a society is traditional or modern in
nature. Information is usually disseminated to the members of the
public who are considered as the target audience in form of news
broadcasting, which is made possible by different media organizations
comprising of print and electronic media.
News broadcasting,
as a medium of information dissemination is made possible, through
active involvement of news writers and reporters who play major roles in
different perspectives depending on the type of event to be reported at
that point in time. Reporters ensure that they adopt and apply
effective reportorial techniques to make their report accurate,
unbiased and timely to meet the expectations of the members of the
public who are the target reading audience.
This research
will focus on the impact of reportorial techniques on the reading
audience. This area of study is of interest to me because of my desire
to determine the media-audience relationship by understanding the
feelings, impression and perception, of members of the public who are
considered to be the reading audience.
Generally,
reporting is saddled with the responsibility of informing, educating and
updating the members of the public who are the target reading audience,
about news and events happening internationally, nationally, and
locally. Reports are classified in different categories based on the
situation and event to be reported on. The types of reports include:
science and technology reports, political reports, police and crime
reports, accident and disaster reports, environment reports etc.
Reporters
make effective use of different reportorial techniques in order to
report appropriately, based on the categories mentioned above and this
eventually leads to specialization in such area of reporting. For
reporters to specialize in specific area of reporting, there must meet
one or two requirements, and as well comply strictly to the reportorial
techniques of such type of report.
The duty of the reporter through
the guidance of basic reportorial techniques, is to report the news for
newspapers, magazines, websites, television, and radio. Reporters, spend
a lot of time in the field, conducting interviews and investigating
stories to enable them present a finished information for the
consumption of the reading audience. The work of reporters is often fast
paced, with constant demands to meet deadlines and to be the first
reporter to publish a news story on a particular subject in other to
satisfy the expectations of their target reading audience.
In his opinion, Rogers,(2001) observed that, for success to be achieved
by meeting this huge responsibility that confronts the reporter, there
is need for reporters to identify and adopt effective reportorial
techniques in other to impact tremendously on the reading audience based
on the category of report. The way people receive and learn about news
varies based on many factors depending on the type of news, who is
presenting the news and how such a reporter present the news . It
depends on what they find most easily accessible and what they have
access to.
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