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The Impact Of Reportorial Techniques On Reading Audience Of Akwa Ibom Broadcasting Corporation
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Rogers, (2001), further identified effective
reportorial techniques as basic methods that enables a reporter to be
more effective and thorough in reporting such methods include; getting
detail information relevant to the story, double-checking to ensure
accuracy, avoidance of biasness on controversial subject or the subject
of a dispute. Robinson, (2011), further highlighted the following;
truthfulness, accuracy, objectivity, impartiality, fairness and public
accountability as standards, reporters should apply to the acquisition
of newsworthy information and its subsequent dissemination to the
public. In this study, the researcher, intends to investigate techniques
of reporting and the effect it would have on the reading audience.
1.2 Purpose of the study
The
purpose of this study is to determine the impact of reportorial
techniques on the reading audience. This study will also identify the
basic users of reportorial techniques in different types of reporting.
This research will also indicate how reportorial techniques will enhance the quality and understanding of reports.
1.3 The scope of the study
The
study focuses on the impact of reportorial techniques on reading
audience of Akwa Ibom Broadcasting Corporation (AKBC) Uyo, Akwa Ibom
state. This media organization is chosen because of ease in
accessibility and also being an organization with a wider coverage of so
many viewers with information seeking mind.
1.4 Significance of the study
This
study will be of value to the print and electronic media organizations
both public and private. It will help them to determine the
media-audience relationship. This measurement can be achieved by
understanding the impact of reportorial techniques on reading audience
in Akwa Ibom Broadcasting Corporation (AKBC) Uyo, Akwa Ibom state.. The
study will also arouse both states and Federal government interest to
see the need in providing adequate resources to media organizations and
also speed up the process of information dissemination concerning
government policies and programmes. The study will also provide a
platform for management of media organizations to direct resources
appropriately in order to minimize poor reporting of information due to
challenges of resources. The study can also be useful to researchers for
further studies.
1.5 Research design and methodology
This
research is library-based and explores extensively resources such as
textbooks, journals, critical reviews and the internet. The researcher
will also source for vital information from media houses as well as
members of the general public.
1.6 Limitation of the study
The
study is limited to media practitioners in the news room of AKBC, Uyo.
the study will not include other reporters from else were in Nigeria due
to lack of funds.
1.7 Definition of terms
For the purpose of clarity, the following terms which are used in the course of this research are hereby defined;
1.7.1
Audience: is a group of people who participate in a show or encounter a
work of art, literature in which they are called readers, theatre,
music in which they are called listeners(wilkipedia online dictionary).
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