• Factors Affecting Language Choice In A Multinational Society

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    • A STUDY ON THE FACTORS AFFECTING LANGUAGE CHOICE IN A MULTINATIONAL SOCIETY


  • ABSRACT -- [Total Page(s) 1]

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    • CHAPTER ONE - [ Total Page(s): 3 ]The researcher observed that before an individual thinks of language choice, there must be some motivational factors.  Motivation and investment in this process, by the individual, will depend on the value attached to prospective gains accompanying proficiency in the relevant language.  He also observed that language choice is affected by utilitarian considerations.  A speaker may feel that the use of a particular language will place him in an advantageous position either within ... Continue reading---