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A Study Of Language Of Advertisement
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APPENDIX 10
Lipton Yellow Tea
Jingle:
1. Lipton Yellow Tea
No I wherever you go
It’s a sign of good taste
A sign that you know all over the world.
5. People with discerning taste for things
Truly classy and special
Choose Lipton yellow tea
Because when it comes to premium quality
No other tea is quite like Lipton
10. It is made from a blend of special selected tea bags
That captures its distinctive
Refreshing tastes and full bodies flavour
Lipton infuses quickly and has a sting and tag for easy jiggling
Lipton yellow label.
15. Lipton Yellow Tea smiles always in your stomach
Tea with or without milk is more than a drink.
It’s a sign of good taste
The sign of good taste
Lipton yellow label tea
20. No I wherever you go
The tea that kisses you all over
APPENDIX 11
Saridon P (Paracetamol)
1. Saridon P
A brand of paracetamol
Now wears a new distinguished look
For fast effective relief of aches, pains and feverish conditions.
5. Saridon P boss and master
Now comes in more convenient blisters of 10 tablets
And pleasant tasting syrup in wrapped tamper proof bottles.
Saridon P tablets are for adults
Pleasant tasting syrup in tamper proof bottles for children.
10. For every pack of Saridon P you buy;
You contribute 10k to the endownment fund for sicklers.
Saridon P
A brand of paracetamol made by Roche
Is tough on pains and wrestles with aches
APPENDIX 12
Coflin Cough Mixture
1. Coflin cough mixture clears your
Family’s cough from deep deep down
Pursue coflin always.
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ABSRACT - [ Total Page(s): 1 ]Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are different kinds of advertising but this research work will focus on retail advertising. This work examines the meaning and features of advertising and by using the descriptive approach. Audio tapes were collected from selected media ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]AbstractTable of ContentsChapter One Introduction 1.0 Background of Study1.0.1 Brief History of Advertising1.0.2 Kinds of Advertising1.0.3 Advertising Media1.1 Purpose of Study1.2 Significance of Study1.3 Scope of Study 1.4 Area of Study 1.5 Limitations of Study1.6 Convention Used1.7 Data Collection1.8 Data Analysis Chapter Two 2.0 Review of Related Literature2.1 Language of Advertising Chapter Three 3.0 The Analysis of Radio Advertisements and Jingles3.0.1 Hyperbole3.0.2 Personification3.0. ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION 1.0 Background of Study Advertising is one of the tools of public communication. Advertising is essentially a persuasive means of communication task to reach a defined audience in a given form of non-personal presentation and promotion of ideas, goods and services. Advertising has become a part and parcel of man’s life in society. Every linguistic setting has peculiar language items that are acceptable and appropriate to it. This is also applicable to advertising. It would be ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]In persuasive advertising, appeal is made to the emotion or reason of the target audience. This is achieved by using language skillfully so as to influence the behaviour of the audience by making him believe that advertised product is the best among equals. When this remarkable feat is achieved, the influenced audience goes to patronize the product. Advertising welcomes appeals. Words are highly economized in advertisement due to advertisers’ want to reach their audience within the shorte ... Continue reading---
CHAPTER THREE - [ Total Page(s): 4 ]3.0 THE ANALYSIS OF RADIO ADVERTISEMENTS AND JINGLES The data will be analysed based on the linguistic devices used in the language of advertising. Its connotative meanings will be discussed equally. The devices to be dealt with include figurative language like hyperbole, personification, onomatopoeia, simile, alliteration, repetition. There are other devices like idiomatic expressions, rhetorical question, style, appeal, economy of words and nonce form etc. These devices will be illustrated usi ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 1 ]OBSERVATIONS, RECOMMENDATIONS AND CONCLUSION 4.1 Observations Man uses different styles of language to perform various functions in the different spheres of life. The style that is acceptable in one area tends not to fit in another. So, every profession has its own unique language. Advertising is not an exception. In advertising specialized terminologies enable advertisers to sell the products, services or ideas being advertised to the public. Advertising is carried out via the print a ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]References APCON (2002). Principles and Practice of Advertising. Lagos: NELAG & Co Ltd. Bovee, C.L. & Arens W.F. (1994). Contemporary Advertising. New York: Richard D. Irwin Inc,. Crystal, D. (1995). The Cambridge Enyclopedia of the English Language. U.S.A: Cambridge University Press. Dale .W. (1994). The World Book Encyclopedia. London: A Scott Fetzer Company. Dominick M. (1990). The Dynamics of Mass Communication. New York: McGraw –Hill Companies Inc. Emblen, K. and Dresner D, ( ... Continue reading---
