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A Study Of Language Of Advertisement
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Abstract
Table of Contents
Chapter One
Introduction
1.0 Background of Study
1.0.1 Brief History of Advertising
1.0.2 Kinds of Advertising
1.0.3 Advertising Media
1.1 Purpose of Study
1.2 Significance of Study
1.3 Scope of Study
1.4 Area of Study
1.5 Limitations of Study
1.6 Convention Used
1.7 Data Collection
1.8 Data Analysis
Chapter Two
2.0 Review of Related Literature
2.1 Language of Advertising
Chapter Three
3.0 The Analysis of Radio Advertisements and Jingles
3.0.1 Hyperbole
3.0.2 Personification
3.0.3 Onomatopoeia or Phonoenthetic Idiophone
3.0.4 Simile
3.0.5 Alliteration
3.0.6 Repetition
3.0.7 Idiomatic Expressions
3.0.8 Rhetorical Questions
3.0.9 Dialogue
3.1 Code Mixing
3.2 Appeal
3.3 Economy of Words
3.4 Nonce Form
3.5 Vocative
3.6 Humour
3.7 Parallelism
3.8 Summary
Chapter Four
4.0 Observations
Recommendations
Conclusion
Appendices
References
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ABSRACT - [ Total Page(s): 1 ]Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are different kinds of advertising but this research work will focus on retail advertising. This work examines the meaning and features of advertising and by using the descriptive approach. Audio tapes were collected from selected media ... Continue reading---
APPENDIX A - [ Total Page(s): 4 ]APPENDIX 5 Political Advert Jingle: 1. Ọ gà –ème hÄ viam n’anya Ọ gà -ème hÄ viam n’anya Peter Ã’bi gà -à chikwa ÅzŠỌ gà –ème hÄ viam n’anya. APPENDIX 6 Andrews Liver Salt 1. 1st man: Nnà à anwụá»la mụ o ! Afá» á»rụrụ ekwèghị m hụ ụzá» taÄ bụ èzùmike m 2nd man: Afá» ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION 1.0 Background of Study Advertising is one of the tools of public communication. Advertising is essentially a persuasive means of communication task to reach a defined audience in a given form of non-personal presentation and promotion of ideas, goods and services. Advertising has become a part and parcel of man’s life in society. Every linguistic setting has peculiar language items that are acceptable and appropriate to it. This is also applicable to advertising. It would be ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]In persuasive advertising, appeal is made to the emotion or reason of the target audience. This is achieved by using language skillfully so as to influence the behaviour of the audience by making him believe that advertised product is the best among equals. When this remarkable feat is achieved, the influenced audience goes to patronize the product. Advertising welcomes appeals. Words are highly economized in advertisement due to advertisers’ want to reach their audience within the shorte ... Continue reading---
CHAPTER THREE - [ Total Page(s): 4 ]3.0 THE ANALYSIS OF RADIO ADVERTISEMENTS AND JINGLES The data will be analysed based on the linguistic devices used in the language of advertising. Its connotative meanings will be discussed equally. The devices to be dealt with include figurative language like hyperbole, personification, onomatopoeia, simile, alliteration, repetition. There are other devices like idiomatic expressions, rhetorical question, style, appeal, economy of words and nonce form etc. These devices will be illustrated usi ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 1 ]OBSERVATIONS, RECOMMENDATIONS AND CONCLUSION 4.1 Observations Man uses different styles of language to perform various functions in the different spheres of life. The style that is acceptable in one area tends not to fit in another. So, every profession has its own unique language. Advertising is not an exception. In advertising specialized terminologies enable advertisers to sell the products, services or ideas being advertised to the public. Advertising is carried out via the print a ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]References APCON (2002). Principles and Practice of Advertising. Lagos: NELAG & Co Ltd. Bovee, C.L. & Arens W.F. (1994). Contemporary Advertising. New York: Richard D. Irwin Inc,. Crystal, D. (1995). The Cambridge Enyclopedia of the English Language. U.S.A: Cambridge University Press. Dale .W. (1994). The World Book Encyclopedia. London: A Scott Fetzer Company. Dominick M. (1990). The Dynamics of Mass Communication. New York: McGraw –Hill Companies Inc. Emblen, K. and Dresner D, ( ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are different kinds of advertising but this research work will focus on retail advertising. This work examines the meaning and features of advertising and by using the descriptive approach. Audio tapes were collected from selected media ... Continue reading---
TABLE OF CONTENTS -- [Total Page(s) 1]
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TABLE OF CONTENTS -- [Total Page(s) 1]
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