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ROLE AND IMPORTANCE OF MARKETING TO MANUFACTURING FIRMS IN A COMPETITIVE MARKET ENVIRONMENT
[A CASE STUDY OF DE-UNITED FOODS INDUSTRY LIMITED. PRODUCER OF INDOMIE INSTANT NOODLES] -
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- Contributor: mr-chris
- engagements: 112
- Case No: 123441pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature diversity and dynamic competition in the market determines the strategy and traffics that will be formulated and adopted in dealing with such environmental factor. Among
... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]While selling concept holds to the view that the primary objective of any established organization is to maximize profit irrespective of consumer frame of mind.Therefore, De-United Industry management should adopt marketing concept policy which will help to create delighted customer through satisfaction of their basic needs, which will in turn yield optimum profit from increase in sales volume.Recommend solution to some of the problems the company might be facing which might also be useful to other competitive firms.1.4 SIGNIFICANCE OF THE STUDYThe significance of the study to researcher ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature diversity and dynamic competition in the market determines the strategy and traffics that will be formulated and adopted in dealing with such environmental factor. Among
... Continue Reading
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