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Role And Importance Of Marketing To Manufacturing Firms In A Competitive Market Environment
[A CASE STUDY OF DE-UNITED FOODS INDUSTRY LIMITED. PRODUCER OF INDOMIE INSTANT NOODLES] -
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ABSTRACT
The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature diversity and dynamic competition in the market determines the strategy and traffics that will be formulated and adopted in dealing with such environmental factor. Among several available strategy that could be adopted includes promotion which its integral part is marketing. This research project will evaluated the importance and significant role of marketing to manufacturing firm in a competitive market environment taking DE –UNITED FOOD INDUSTRY as a case of study. The project concluded that any manufacturing organization that is profit oriented should adopted marketing concept strategy. This will enable organization to fully understand the fundamental needs and desire of the target market there by gaining competitive advantage over other competition. The project recommends that the primary objective of any manufacturing organization will and can be fully accomplished if marketing concept is adopted and fully frizzed in a competitive environment.
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CHAPTER ONE - [ Total Page(s): 2 ]While selling concept holds to the view that the primary objective of any established organization is to maximize profit irrespective of consumer frame of mind.Therefore, De-United Industry management should adopt marketing concept policy which will help to create delighted customer through satisfaction of their basic needs, which will in turn yield optimum profit from increase in sales volume.Recommend solution to some of the problems the company might be facing which might also be useful to ot ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]While selling concept holds to the view that the primary objective of any established organization is to maximize profit irrespective of consumer frame of mind.Therefore, De-United Industry management should adopt marketing concept policy which will help to create delighted customer through satisfaction of their basic needs, which will in turn yield optimum profit from increase in sales volume.Recommend solution to some of the problems the company might be facing which might also be useful to ot ... Continue reading---
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ABSRACT -- [Total Page(s) 1]
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