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IMPACT OF BRAND POSITIONING ON SALES VOLUME OF UNILEVER PRODUCTS IN NIGERIA
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- Contributor: projectwaka
- engagements: 200
- Case No: 176731vg
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ABSRACT - [ Total Page(s): 1 ]Positioning is a strategy for emphasizing a brand's distinguishing characteristics that set it apart from competitors and appeal to customers. Brand positioning is a rather practical technique that focuses on product and service qualities, advantages, benefits, usage, value, and the ability to handle client challenges.Te main purpose of the study is to examine the impact of brand positioning on sales volume of unilever products in Nigeria.
The study were guided by four research questions and four specific objectives. No meaningful result could have been achieved without making reference to r
... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Positioning is a strategy for emphasizing a brand's distinguishing characteristics that set it apart from competitors and appeal to customers. Brand positioning is a rather practical technique that focuses on product and service qualities, advantages, benefits, usage, value, and the ability to handle client challenges.Te main purpose of the study is to examine the impact of brand positioning on sales volume of unilever products in Nigeria.
The study were guided by four research questions and four specific objectives. No meaningful result could have been achieved without making reference to r
... Continue Reading
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