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Outdoor Advertising As A Marketing Strattegy For Product Sale In The Nigerian Telecommunication Industry
[A CASE STUDY OFGLOBALCOM NIGERIA LIMITED] -
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ABSTRACT
Outdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that potential buyers and the real longersa see freely on our ways for examples the bill boards singposl, bulentine and other trade mark that point or direct us to a particular porsuit, this advert allow consumer to know more about the product since the consumer will be able to read and know the meaning of what the advert is saying and not only that, it also reduced cost unlike the Television or Radio advert where the advertiser buy time or space and this is usually short due to time schedule for other programmes which makes outdoor advertisement better because people see it even without watching or listened to their T.v set. A goo example of outdoor advertisement is the bill baord that shows clearly the logo of Glo in the Glo rule your world paite almost all the centre of each to win. In the course of this study, the relevant of outdoor advertisement will be analuyzed and the marketing aspect of it will be discuss at length. Research methodology in analysis the data graffen will also be look up to such as the primary and secondary source data while the reseracher will apply the use of questionnaire poal interview and other methods. Lastly,, the researcher will arived at a conelism where adequate information and recommendation will be use to advice the cases study and also other important of advertising and various types of advertising will be discussed.
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CHAPTER ONE - [ Total Page(s): 2 ]This project work was done in Ilorin metropolis of kwara state from January 2011.1.5.1 THEORETICAL SCOPE:-Various marketing activities and function are being embarked upon in the company both, for simplicity of this study outdoor advertising as a marketing strategy in telecommunication industry was chosen so that concentration will be to the study.1.5.2 GEOGRAPHICAL SCOPE:-The area covered for this study were also limited in order for convenience Globalcom Nigeria limited was selecte ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]This project work was done in Ilorin metropolis of kwara state from January 2011.1.5.1 THEORETICAL SCOPE:-Various marketing activities and function are being embarked upon in the company both, for simplicity of this study outdoor advertising as a marketing strategy in telecommunication industry was chosen so that concentration will be to the study.1.5.2 GEOGRAPHICAL SCOPE:-The area covered for this study were also limited in order for convenience Globalcom Nigeria limited was selecte ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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