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Outdoor Advertising As A Marketing Strattegy For Product Sale In The Nigerian Telecommunication Industry
[A CASE STUDY OFGLOBALCOM NIGERIA LIMITED]
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This project work was done in Ilorin metropolis of kwara state from January 2011.
1.5.1 THEORETICAL SCOPE:-Various marketing activities and function are being embarked upon in the company both, for simplicity of this study outdoor advertising as a marketing strategy in telecommunication industry was chosen so that concentration will be to the study.
1.5.2 GEOGRAPHICAL SCOPE:-The area covered for this study were also limited in order for convenience Globalcom Nigeria limited was selected, when gives attention to outdoor advertising by ensuring it applicable to solve problems asociated with the out door advertising. It was choose due to the roximity of the research.
1.5.3 INDUSTRIAL SCOPE:-this implies specification of industry which global comm. Company is belong to the communication industry under which they are specified them make their product to be awareness to various customer
1.5.4 TIME SCOPE:- This is the period of time used in the completion of this research work was within five months this was so because reliable and objective data have to be collected.
1.6 LIMITATION AND CONSTRAINTS TO THE STUDY
As it is, one can’t walk with out the head staking. In period used for this project there were some difficulties encountered, which are as follow.
• Financial constraints: financial barrier stand as limitation to this study as a lot of money required in administering questionnaires in gathering relevant data.
• Time constraints: period of this study is very short because, it was based on schedule, as the available time has to shared among other activities such as lecturer e.t.c
• Language constraints: there were differences in language (researcher) and the respondent under standing. These will showdown the peace of the study.
• Despite all the above bottleneces, it is the researcher that the study will achieve its aims and objective
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTOutdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that potential buyers and the real longersa see freely on our ways for examples the bill boards singposl, bulentine and other trade mark that point or direct us to a particular porsuit, this advert allow consumer to know more about the product since the consumer will be able to read and know the ... Continue reading---
