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THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN NIGERIA:
[A CASE STUDY OF TOTAL NIGERIA PLC] -
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- Contributor: mr-chris
- engagements: 181
- Case No: 203612pw
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ABSRACT - [ Total Page(s): 1 ]ABSRACTPersonnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers. Other strategies of personnel selling will be pin pointed in the project.
... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEBACKGROUND OF THE STUDY1.1 INTRODUCTION Personnel selling is the presentation of a product service or ideal by salesman in the direct contact with prospect in order. To make sale’s it is also personnel presentation of product or ideas of commercial significance. To prospective buyer. The America marketing association defines it as oral presentation in conversation with one or more proposal for the purpose of making sales. Proposal selling is the most important promotion tool when measured in terms of time and money. The goal of all marketing efforts is to increase ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSRACTPersonnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers. Other strategies of personnel selling will be pin pointed in the project.
... Continue Reading
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