-
THE ROLE OF LIVE STREAMING IN MARKETING COMMUNICATIONS AND CORPORATE BRANDING
-
You can get the complete material / full content @ a service support fee of ₦4,500.00(10-USDT) only
-
- Contributor: projectwaka
- engagements: 99
- Case No: 212212pw
- Request PDF:
-
-
ABSRACT - [ Total Page(s): 1 ]The goal of this study is to examine the role of live streaming in marketing communications and corporate branding in Finnish B2B and B2C companies. Even though studies on new digital marketing communications methods are emerging, there is a clear need for better understanding on the subject. Especially videos and live streaming in the content marketing context lack a proper research. The study is a qualitative case study, which has been carried out through semistructured interviews for five case companies operating in both B2B and B2C markets. The study reveals the motives, usage purposes, ob
... Continue Reading
-
ABSRACT - [ Total Page(s): 1 ]The goal of this study is to examine the role of live streaming in marketing communications and corporate branding in Finnish B2B and B2C companies. Even though studies on new digital marketing communications methods are emerging, there is a clear need for better understanding on the subject. Especially videos and live streaming in the content marketing context lack a proper research. The study is a qualitative case study, which has been carried out through semistructured interviews for five case companies operating in both B2B and B2C markets. The study reveals the motives, usage purposes, ob
... Continue Reading
-