• Promotion Is An Important Element In Marking Mix Of Most Firms

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    • CHAPTER ONE - [ Total Page(s): 3 ]Promotion: - communicating information between seller and potential buyer to influence attribute and behavior.Promotional mix: - they are set of devices or strategies used to achieve promotional objectives (advertising personal selling sales promotion and publicity).Publicity:-it a non personal stimulation of demand for a product service or business unit by planting commercially significant news about it in a published medium to obtain favourable presentation of it through radio, television or s ... Continue reading---