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Promotion Is An Important Element In Marking Mix Of Most Firms
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1.4 LIMITATION OF THE STUDY
This research, effectiveness of sales promotion in soft drink industry is constrained by the following factors:
Lack of access to document:- formed the looked worm attitude of the official releasing secret information and fear of espionage from competition
Attitude of respondent:- the cold attitude display by respondent is really disgusting. Financial constraints: transport and academic material ranked highest in the general research.
Time constraints: His appointment of time on academics and other social obligation was indeed not easy.
Social obligation was indeed not easy
Material:- insufficient of Nigeria authority marketing tests.
1.5 SCOPE OF THE STUDY
The main forum of this study is on sales promotion as an element of promotional mix, which indicates that sales promotion will be single out. The study will focus on soft drinks market in Ilorin with reference to 7up bottling company, Ilorin plant.
1.5 SIGNIFICANCE OF THE STUDY
1. The important of this to make many bottlers of soft drink realize the part sales promotion plays as on element of promotion mix. In this sense, many manufactures of soft drinks have used some forms of promotion irrelevant to their problems in order to increase sales and maximized profit.
2. Some do not even know when which promotional to adopt or use this study aims at establishing and critically analyzing the effect of sales promotion as one of the elements of promotional mix.
3. This study is also significant in term of its contribution to existing knowledge. This is to say that the time, cost and energy expended in acquiring this knowledge are justified
1.7 DEFINITIONS OF TERMS
Adverting: - this is any form of ideas goods or services by an indentified sponsor.
Brand: - the name of product which consumer apply their analytical or active thing to win a price
Contest:- a sales promotion in which consumer apply their analytical or creative thinking to win a price.
Competition: - it is the set of alternative firm that could provide a product to satisfy a specific market need.
Coupon:- a sales promotion that usually offer discount price or interest to customers.
Industry: - it is a big establishment by manufacture or services firm for trade and manufacturing.
Management: - this is defined as getting effective result by organizing and directing this co operative effort of humans
Market:- a group of potential customers with similar needs and sellers offering various products, satisfying those needs or group of sellers for something of value. It is those customers who have needs are willing to spend their money to satisfy their needs.
Marketing mix: - the controllable variable or element that the company put together to satisfy a target group, it is called the 4ps (product, price, promotion, place).
Organization: - forms of organized human activities engaged in commercial or industrial activity providing goods and services to the society with the view of making profit.
Point of purchase display:- these are display materials setup at there tail location to build traffic, advertise the product and promote impulse buying, this include windows displays, floor and wall displays, streams and posters.
Premium: - an item that is offends free or at a bargain price to encourage the customer buy and advertised product
Product:- as good or serves or idea consisting of a bundle of tangible and intangible attribute that satisfy consumers and is received in exchange for money or other unit of valve.
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