• The Significance Of Branding To Effective Marketing Of The Tobacco Products In Nigeria
    [A CASE STUDY OF INTERNATIONAL TOBACCO I.T.C.]

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    • CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION TO THE STUDY1.0    INTRODUCTION TO THE STUDYA brand is a name, word, make term, letter, device or some combination that is used by manufacturer or some combination that is used by merchants to identify their goods and services and to distinguish them from those of competitions.    Branding plays a vital role in product quality that it’s important cannot be over emphasized.A product without branding or means of identification or means of differentiating it fro ... Continue reading---