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THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION
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- Case No: 221520pw
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ABSRACT - [ Total Page(s): 1 ]The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher undertake a background study of the company which enable the researcher touch some major problems encountered by the company marketing planning and control. The researcher also undertook a study of the population size and area of study for collection of data about the population. The researcher used questionnaire to determine the attitude of customers and company personnelâ€
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CHAPTER ONE - [ Total Page(s): 2 ]1.3 OBJECTIVE OF THE STUDY1) The primary objective of this study is to know the effectiveness of marketing panning and control in a manufacturing organization (ANAMMCO)2) This study will enable the research to know some basic problems that develop in the process of having good marketing planning and control in a manufacturing organization.3) This study will provide the researcher some solution to the problem and reduce bottleneck in planning process of the particular organization.  4) To know the benefit on good marketing planning and control in a manufacturing organization.5)  Th ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher undertake a background study of the company which enable the researcher touch some major problems encountered by the company marketing planning and control. The researcher also undertook a study of the population size and area of study for collection of data about the population. The researcher used questionnaire to determine the attitude of customers and company personnelâ€
... Continue Reading
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