The Effectiveness Of Marketing Planning And Control In A Manufacturing Organization

1.3  OBJECTIVE OF THE STUDY

1)  The primary objective of this study is to know the effectiveness of marketing panning and control in a manufacturing organization (ANAMMCO)

2)  This study will enable the research to know some basic problems that develop in the process of having good marketing planning and control in a manufacturing organization.

3)  This study will provide the researcher some solution to the problem and reduce bottleneck in planning process of the particular organization.  

4) To know the benefit on good marketing planning and control in a manufacturing organization.

5)   This research can equally serve as a base for further study on topic related to the subject.

1.4 RESEARCH HYPOTHESIS

1) The presence of unqualified marketing personnel’s makes Marketing planning and control ineffective.

2)  Due to frequent change of marketing personnel’s, Marketing planning and control in ANAMMCO becomes ineffective.

3) Lack of effective improvement and change in Marketing plans and control doesn’t led to lose of market to other competing firms by ANAMCO.

1.5 SIGNIFICANCE OF THE STUDY

The significance of the stud is to draw the attention of other researchers in the field of business especially marketing to be interested in the conduct of more indept research in the area of the Marketing planning and control effectively.

The idea will act as a framework ie to put the plan together to direct market managers on how to put the plan together so s to make it effective in formulating good Marketing planning and control over foreign investor in Nigeria.

The study will also induce business managers, entrepreneurs, marketing managers, and sales managers to take proper care to develop a marketing pan and control that will be devoid of the problem identified by the research in the study.  This write up is also expected to teach young learners to serve as history for them during their own time of learning.

Based on the findings, the researcher will work within his scope to provide some solution to the research problems and reduce unavoidable ones.

1.6 DEFIINITION OF TERMS

Planning: Is deciding in the present what to do in the future.

Control:  A process of monitoring what has been planned

Strategy: Is the pattern of major objective purpose of goal and essential Policies and plan for achieving those goal stated.

Effectiveness: To be able to bring about the result intended.

Manufacturing Organization: Those companies that produced good Either consumer goods or industrial goods for consumption or for further product.

Qualified Marketing Personnel’s: They are those marketing that are Competent in carrying out marketing activities in an organization.

Goal / objectives: What the company intends to achieve.

Potential Customers: Those people that may be the company’s products

Market: Is the set of all actual and potential buyers of the company  Product 

Market Opportunity: Is an area of buyer need in which a company can perform profitably. 

Marketing Mix: Is the set of marketing tools that the firm uses to pursue its marketing objective in the target market.