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The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce
[A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE]
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1.5 DEFINITION OF TERMS
DISTRIBUTION
Distribution
is that which cover abroad range of activities aim at efficient
movement of finished goods from the end of the production line to the
consumers (Boon & Kurtz, 2000; 390)
DISTRIBUTION CHANNELS
Distribution
channels consist of a set of interdependent organization involved in
the process of making a product or consumption by the consumer or
business user (Philip Kotler & Gary Armstrong 1999; 362).
Etzal,
walker and Stanton (2007;380) defined marketing channel as the set of
people and firms involved in the transfer of title of a product as the
product mores from producer to ultimate consumer or business users.
Nwokoye
(200; 105) define marketing channels as „‟the combination of
institution through which a seller markets his products to the ultimate
buyer‟‟ marketing channel are individuals or institutions that
facilitates the flow the producer to the final user. Individuals and
institution mentioned in this definition refer to middle men like
wholesalers‟ retailers, distributors and agents.
REIABILITY: The
ability of an item to perform a required function under stated condition
for a stated period of time (Baily and Farmer, 19: 44).
MARKETING
CONCEPT: According to kinnear and Bemhardt (1990:12,), marketing concept
is a decision making approach that focuses on customer needs and their
societal consequences as it integrates all activities of the
organization to satisfy these consumer needs in a way that is consistent
with concern for broader societal consequence. The purpose is to
achieve long-run objectives through the satisfaction of these customer
needs, which must be balance against the needs of society as a whole.
MARKETING
MIX: Mc McCarthy and Perrault, (1991: 33) defined marketing mix as
those controllable variables which a firm can use to influence favorable
response and stimulate profitable sales in the marking place. Nell
Borden popularize the concept of marking mix
AGRICULTURE: According to Webster‟s Dictionary (1980) agriculture is a science or practice of farming.
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ABSRACT - [ Total Page(s): 1 ]Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the use of questionnair ... Continue reading---
