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Significance Of Promotion To Business Organizations In Nigeria
[A CASE STUDY OF NESTLE NIGERIA PLC]
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POLITICAL INSTABILITY: the instability in our present day government has proved a great problem and affecting the smooth running of business activities in our country.
FUTURE UNCERTAINTY AND LACK OF COMMUNICATION: it could be somehow difficult and risky to forecast with certainty and assurance what the future holdings. The world is dynamic and changes every now and then this brings about seasonal changing in planning and management.
LACK OF COMMITMENT BY MANAGER: many managers and supervisor pay lips services to plans and management which eventually result in lack of support and good devotion or time, skills and knowledge on the part of workers and the manager.
POOR MENTAL ABILITY OF PLANNERS AND MANAGERS: This is as a result that many planners and managers are mentally poor and are not capable of determine goals for the organization they could not easily execute planes and propels effort to achieve it.
LACK OF EXPERT AND TRAINED AND EXPERIENCED PERSONNEL: Management as a whole cannot be fully run effectively and smoothly without help of skill, trained and expert in the field.
From all that has been started above, it is crystal clear that a study on forecasting is of great importance to most managers.
1.3 AIM AND OBJECTIVE OF THE STUDY
This study is basically on the significance of promotion to business organization which involves:
i. To help to show information on how people get to know the company for patronizing with particular activity adopted by the company.
ii. To show information on which of the promotional tools to be used frequently by the company and effectiveness and efficiency of promotion on the company.
iii. To show the uncertainly and changes since use operate in dynamic societies. To make management function to be effectively done.
iv. To show the importance of promotion in an organization.
v. To show the formulation of plans and policies and making decisions to effect the plans and made it complete.
As a researcher of this topic, the researcher’s aim and objective is to expose me to many roles and promotion in an organization, and to know the feasibility study of business because one day I might be an entrepreneur.
1.4 SCOPE OF THE STUDY
The scope of the study simply means the area of coverage of the study. The scope of this will be directed towards;
i. Conceptual scope
ii. Industrial scope
iii. Territorial scope
iv. Time scope
A CONCEPTUAL SCOPE
Conceptual scope has to do with the subject matter that the research covers. The conceptual scope this study will focus on
i. The relevance
ii. The significance of sales promotion to product sales in the nestle plc market.
INDUSTRIAL SCOPE
Industrial scope implies specification of the industry of the study. As far as this research is concerned, the industrial scope are the firm nestle Nigeria in the area specified that is nestle Nigeria plc.
TERRITORIAL SCOPE
The territorial scope is the land area; area within which the study covers the territorial scope of this research will be within Lagos state.
TIME SCOPE
This study cover the period of writing this project that is second semester 2014/2015 session. The time scope shall also focus on the depth of the data to be collected on the study.
However, in this research the time scope shall be limited to a decade (10 years) of the operational years.
1.5 SIGNIFICANCE OF THE STUDY
The significance of the study cannot be ruled, the study deal deeply on the effectiveness of the promotional tools used in nestle Nigeria plc, limited ILUPEJU LAGOS state such as making the target market aware of the existence of particular product or services.
The study also covers the major promotional tools likes advertising selling publicity and sale promotion and also to know promotion tools have significance effect on the products.
The study is more important to know when the hand of buyer, to know if the price displayed or imposed on product service in nestle Nigeria plc compete with other competitors.
The study helps the company to improve quality of product personal selling which seems to be a never ending process; it also helps the customers to have more knowledge about the company’s product or service rendered.
Finally, the study serves as a mean of communication to the customers and the entire community.
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