• AN INVESTIGATION INTO THE ROLE OF GSM OPERATION IN DEVELOPING DIRECT MARKET IN NIGERIA
    [A CASE STUDY OF MTN NIGERIA]


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    • ABSRACT - [ Total Page(s): 1 ]ABSTRACTGSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy development of the nation. The aim of marketing tool and development of direct marketing in the course o ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 3 ]The nation treasury also benefited through license fee payment and import duties through discounted and will continue to benefit through payroll and other taxes from these companies many direct and indirect dealers street recharge/fill card hawkers, downright -out selling second-hand handset and accessories, we can also say that the Nigerians lines of the people of kwara state especially have been transform and the socio-economic settings has been re-energized.       We should not neglect the fact that GSM has actually created the habit of time management in Nigerians and ... Continue Reading