-
An Investigation Into The Role Of Gsm Operation In Developing Direct Market In Nigeria
[A CASE STUDY OF MTN NIGERIA] -
-
-
ABSTRACT
GSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy development of the nation. The aim of marketing tool and development of direct marketing in the course of the study both primary and secondary data was used in gathering data, but secondary data was used most GSM is faced with challenges and the most pressing one is high tariff charges. Recommendation was made based on the findings his tariff charge should be reduced to enable the consumer enjoy uninterrupted services. Basic amenities like good road network security should be provided to enhance the performance of GSM operators in Nigeria
-
-
-
CHAPTER ONE - [ Total Page(s): 3 ]The nation treasury also benefited through license fee payment and
import duties through discounted and will continue to benefit through
payroll and other taxes from these companies many direct and indirect
dealers street recharge/fill card hawkers, downright -out selling
second-hand handset and accessories, we can also say that the Nigerians
lines of the people of kwara state especially have been transform and
the socio-economic settings has been re-energized. We should ... Continue reading---
-
CHAPTER ONE - [ Total Page(s): 3 ]The nation treasury also benefited through license fee payment and
import duties through discounted and will continue to benefit through
payroll and other taxes from these companies many direct and indirect
dealers street recharge/fill card hawkers, downright -out selling
second-hand handset and accessories, we can also say that the Nigerians
lines of the people of kwara state especially have been transform and
the socio-economic settings has been re-energized. We should ... Continue reading---
ABSRACT -- [Total Page(s) 1]
Page 1 of 1
ABSRACT -- [Total Page(s) 1]
Page 1 of 1