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An Investigation Into The Role Of Gsm Operation In Developing Direct Market In Nigeria
[A CASE STUDY OF MTN NIGERIA]
CHAPTER ONE -- [Total Page(s) 3]
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CHAPTER ONE
1.0 INTRODUCTION OF THE STUDY
1.1 BACKGROUND OF THE STUDY
Nigeria is a commercial manufacturing and transportation country. Individual people business and government use many difference type of telecommunication in the country. Telecommunication arrived in Nigeria over 100years ago. At independence in 1960 the country has about 18,124 phone lines, from independence, various government made several attempt to increase the number of telephone lines to Nigerians. However these attempts failed woefully due to certain reason chiefly amongst. These are monopoly of this sector by the country public utility Nigerian telecommunication plc. NITEL and its corrupt management. By the beginning of 1999, there were roughly 5000,000 lines available for a population of around 120 million Nigerians.
Whatever complimentary things justified or not that many may have to say about the olusegun Obasanjo administration since its in caption in may 1999 one thing has become in controvertible this government successfully brought us a deregulated communication sector by auctioning is global system for mobile (GSM) license in January 2001 and 285 million each and further resented a license 3 for NITEL administration succeeded where other before it had fail in the end these 3 lines the MTN is at the production MTN communication wireless were awarded fully GSM license.
An underline vision for the introduction to GSM by the Nigeria government was to expand the Nigerian tendency and directly make telephone communication cheap and accessible to common man MTN telecommunication opens its door to its customer to days later that the ECONET wireless has open it own MTN has a similar package Trust Nigeria eager subscribe bombarded both network operators to great available line. The third network NITEL was no where to be found mainly due to its unpresented and internal disequilibrium.
These two companies according to their image makes have within 2 month add more telephones lines. Over 1 million as at the last count into the Nigeria environment more was ever the case in 40 years of independence.
One year after GSM has come to stay in Nigeria, infact many have called for the introduction of the GSM telephone a revolution in way, but one can also refer to GSM as a quatrum leap for Nigerians infrastructure capacity building which is a major ingredient for the much debated jump starting of the strangulated national economy. According to a world bank comparative study on information and communication network between 1994-1997 in some African countries, Nigeria was discover to have 4 phone line per 100 people as opposed to 5 in Cameroon 9 in Kenya, 11 in Senegal, and 15 in Zimbabwe. Another study contained in the world development report 1999/2000 situates Nigeria as having merely 400 telephone main lines and 0.00 mobile telephone respectively as at 1997, thus Nigeria embraced the GSM at its introduction. Expectation has always been high for the introduction of a mass based telephony which is both convenient and cheap to acquire.
CHAPTER ONE -- [Total Page(s) 3]
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTGSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy deve ... Continue reading---
