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An Investigation Into The Role Of Gsm Operation In Developing Direct Market In Nigeria
[A CASE STUDY OF MTN NIGERIA]
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The nation treasury also benefited through license fee payment and
import duties through discounted and will continue to benefit through
payroll and other taxes from these companies many direct and indirect
dealers street recharge/fill card hawkers, downright -out selling
second-hand handset and accessories, we can also say that the Nigerians
lines of the people of kwara state especially have been transform and
the socio-economic settings has been re-energized.
We should
not neglect the fact that GSM has actually created the habit of time
management in Nigerians and Kwara state particularly. This can be
notices right from the curtailment of expensive salutation while
contribution to the reduction of motor accident on major highways due to
the elimination of long journeys for pleasure and business. It is now
convenient to place a call to business associates or relative rather
than waste valuable time embarking on sometimes needles journey top
among is the gait to the Nigeria business environment has assured with
improve cost and information technology awareness through wap services
(wireless application protocol) e-commerce through mobile payment system
called m-payment among others.
Further investor feel free and
more secure investing in the economy now as the GSM offered a corner
stone in Nigeria race towards attainment of adequate infrastructure.
According to most user the greatest worry and drawback that GSM bears is
cost of maintenance most have argue that call charges are too
exorbitant at around 60 naira per minute at the interception but now
about 30 naira where as our per capital income in Nigeria is low. The
telecom companies on the other hands have insisted that they are still
at lost and would probably not break ever than until 2005 they have both
rules out direct tariff.
The managing director of MTN Mr.
Andrian would speaks sometimes in August 2005 that the economics of
operating cost require by the business of this states do not make a
downward side. The naira is witness in the recent times this is not
withstanding he stated the MNT tariff remains comparable to continental
European network that are now at 6 to 7 years maturity, charges on
average 15% higher than we do.
ECONET and MTN have both claimed
that their supposed high tariff result from the enormous start up cost
they had to endure to virtual nil telephony infrastructure when they
paid harrowed in Nigeria and also an inefficient and disorganized power
sector to top it all up, these companies add that the 285US million
dollar they paid for the licenses were too high indeed there is some
truth in this claims. However, it will be difficult for any discerning
mind to accept that the 285US million dollar, ECONET and one have to
consider the size of Nigerians market if well served harnessed, would
generate enormous revenue for these telephone companies in the medium to
long term.
To ask a simple question in how many countries are
they operating withing a year and sold over a million line, Nigeria
communication commission NCC has been called upon by many Nigeria to put
a check on pricing structure of these GSM companies with NITEL lately
coming into the fame with N22per minute talk time at peak period, it is
perceived that the competition we be more balance, it is able to push
adequate line with reliable service into the market in the process, the
tariff of both ECONET and MTN would have become infer-able.
Another GSM menace probably in the short time, is the short term, is the
nonchalant attitude of motorist in handing the set while driving, this
necessitate the Kwara State Government to carve out a law banning the
use of GSM while driving. GSM may have increase the volume of armed
robbery and assassination in the country. Even bank have disallowed the
use of GSM withing the banking hall. This though could be described as
the failure of the police than anything else if you are a stranger or
visitor at Lagos the false rule of the game is not to flaunt your GSM
wardals who serves as the conduct pipes to strum GSM black the low and
show data carrying capacity of GSM telephones means that business
government gentles education institution, individual e.t.c are still not
fully reaping the benefit of GSM mobile telecommunication. The internet
and fax capabilities of GSM mobile phone still have a lot to be desire
in these areas and make the development efficient.
What lies in
the future? The operation have promised wider courage better, connecting
contribution to the reduction of motor accident on major highways due
to the elimination of long journeys for pleasure and business
association or relatives rather than waste valuable time embarking on
sometimes needless journey.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTGSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy deve ... Continue reading---
