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An Investigation Into The Role Of Gsm Operation In Developing Direct Market In Nigeria
[A CASE STUDY OF MTN NIGERIA]
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1.2 STATEMENT OF PROBLEMS OF THE STUDY
They study will be conducted to investigate the role of GSM developing country. The study will expatiate more on the importance of GSM. Also the study will examine the position of Kwara state in the country tendency these have been identified as lack of financial muscles to deliver efficient and effective services.
1.3 AIMS AND OBJECTIVE OF THE STUDY
The importance and usefulness of GSM in Nigeria has become idely accepted in our society the result is the growing and increasing of GSM has help in making use of GSM to get their product into the market and have better share in the market. This has proved to determines the relationship that exist between mobile telecommunication and social economics development in Nigeria. The study identify the problems confronting mobile telecommunication in Nigeria.
1.4 SIGNIFICANCE OF THE STUDY
The outfit of this research study could provide a benchmark for economy circumstance as well as the problem attributed to social economic development mobile telecommunication operators so as to increase their level of efficiency and effectiveness.
The result will be usefully to the marketer as sources of communicating effectively than transportation.
Also the result will be useful to the government as it will provide information on the require amenities and level of availability.
Above all this work will serve as a source of information to any student who may in the nearest future wish to undertake a similar research or future research.
1.5 SCOPE OF THE STUDY
The study will principally cover all aspect of the role of GSM in developing direct market in Nigeria emphasis would be on the impact growth and contribution of GSM in developing forward the social economics and political advisement of Nigeria.
The research work will be limited MTN Nigeria limited in Ilorin Kwara State, where all the respondent shall be drawn from with the hope that result ill be equally applicable related users.
1.6 LIMITATION AND CONTRAINT TO THE STUDY
In according a research of this nature researchers are bound to have limitation that include the extent to which it could go. Therefore the revenue of the limitation to the writer include financial constraint, availability of time and attitude of the respondent to the information requirement, financial constraints is one of the limitation that the writer faced. Before some data are collected to write his project a lot of money was required to travel down to the source of the information student there was not enough money to travel up and down. There was time constraint such that enough time of the research to go far as actually wanted was not available. The attitude of some of the respondents in the organization of the case study tends to be back and many respondents do feel such as exercise is a waste of time and to not see reasons why their time should be waste in giving information.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTGSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy deve ... Continue reading---
