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THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT
[NIGERIA BOTTLING COMPANY] -
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- Contributor: mr-chris
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- Case No: 295357pw
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ABSRACT - [ Total Page(s): 1 ]Abstract coming here soon
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CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing research is a systematic design, collection, analysis and reporting of data finding relevant to a specific marketing situation facing the company. It is also the activity of presenting, advertising and selling a company product in the best possible way. Marketing research is also a systematic approach to the development and provision of information for marketing decision making. The collection and provision of information by market research is systematic. It is planned and well organized progress. The method of obtai ... Continue Reading
CHAPTER TWO - [ Total Page(s): 10 ]The steps are defined as below. 1. Awareness: This is the most crucial step and the starting point for purchase. Brands must take sure that the consumer is aware of the presence of your brand in a particular product segment.For example, if Tina wants to buy a toothbrush, and you as the marketing manager of Colgate wants her to buy your brand’s toothbrush, you have to make sure that you advertise well so that she is aware of the existence of such a brand for tooth brushes. 2. Knowledge: This is where your product will be evaluated against other brands by the consumer. Make ... Continue Reading
CHAPTER THREE - [ Total Page(s): 1 ]CHAPTER THREE 3.0 RESEARCH METHODOLOGY 3.1 RESEARCH POPULATION AND SAMPLE Research population simply means the total number of people or things of organization in a specified geographical areas since it is very difficult to conduct a research using the whole population. The population of this study is made up of the entire staff, customers and middlemen dealing with Nigeria Bottling Company Plc size it is impossible to investigate the entire population a sample was drawn. The sample size of 100 respondents were chosen from the entire universe. It was the research made ... Continue Reading
CHAPTER FOUR - [ Total Page(s): 5 ]As shown above there are more male than female Nigeria Bottling Company because male account for 60% while female account for 40%.In the above table 26% of the respondents are single and 75% are married. The researcher observed that nearly all the respondents are married. The marital status of workers maternity leave on for higher pay in order to meet their home needs. ... Continue Reading
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATIONS5.1 SUMMARY OF FINDINGS This research work focused on impact of marketing research on new product development in which Nigeria Bottling Company Plc was chosen as a case study. This company engage in diverse business activities and collecting information on its marketing research functions. Marketing research contributes to the decision making process in all aspects marketing activities since it aid specifies the method of collecting information required to address marketing issue, development of new product, design the ... Continue Reading
REFRENCES - [ Total Page(s): 1 ]REFERENCES Adred, B.D (2002). Marketing Research Analysis and Measurement. C.U.S.A Abarns Publishing.Betrand, J.W (1996). Marketing Research Analysis, London, John Willy and Sons. Fatigun, J.O (2008). Research Methodology, Ilorin, Adewunmi Printing Press. Lockley, L.C (2000). History and Development of Marketing. U.S.A Mc Graw Hill Book.Patrick, M.D (2000). What are new product? Journal of Business Planning U.S.A Prentice Hall Inc. Predical, W. (2001). Marketing Analysis. U.S.A Mc Graw Hill Book. ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Abstract coming here soon
... Continue Reading
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