The Impact Of Marketing Research On New Product Development
[NIGERIA BOTTLING COMPANY]

CHAPTER THREE
3.0    RESEARCH METHODOLOGY
3.1    RESEARCH POPULATION AND SAMPLE
    Research population simply means the total number of people or things of organization in a specified geographical areas since it is very difficult to conduct a research using the whole population. The population of this study is made up of the entire staff, customers and middlemen dealing with Nigeria Bottling Company Plc size it is impossible to investigate the entire population a sample was drawn.
    The sample size of 100 respondents were chosen from the entire universe. It was the research made from the that generalization was drawn.
    The sampling method used for the study is the simple random sampling. The sampling technique was used to give equal chance to all respondents in the and to eliminate bias.
3.2    RESEARCH DESIGN
    Research design are scientifically developed and systematically organized programmes which direct the researcher on conduct of his work, therefore, the basic research design are those that combine relevance of utility to the research purpose with efficiency in procedure.
    In order to achieve the objective of the study, the research design used in this study was questonaire, it was designed to sample respondents view about questions asked on the impact of marketing research on new product development with reference to Nigeria Bottling Company Plc.
3.3    INSTRUMENT USED IN DATA COLLECTION
    In order to produce a comprehensive result and to achieve the stated objective on the proposal for this research work, the following line of action have been adopted for the collection of data and other useful information for the study. They are primary and secondary sources of information which knowledge on the project topic as a support.
1.    Primary Data: Collection techniques used was the questionnaire. Twenty (20) copies of questionnaire were administered. Only eighteenth (18) were retrieved. The question consist of two section. Section A forms the personal data of respondents and section B consist of malter relating to the research study.
2.    Secondary Data: These were collected from textbooks, journals, publication including records of Nigeria Bottling Company Plc.
3.4    ADMINISTRATION OF INSTRUMENT S
    The instruments (questionnaire) were administered to the staff of Nigeria Bottling Company Plc in order to collect information concerning the impact of marketing research on a new product development by the researcher accompanied by the personnel manager to make sure that they were given to those workers that were relevant to the study.
    The instrument were administered from the top down to the line of gardeners and cleaners.
    Some questions were distributed to senior staff and few question to the junior staff. The designed questionnaire will be in appendix.
3.5    METHOD OF DATA ANALYSIS
    The simple proportion and percentage method of application and understanding, the work has to be analyzed by using the methods. The statistical method was equally adopted as a result of the fact that the population and samples were not too large. But it is viewed that the method will be accurate in the analysis and presentation of data obtained.