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The Impact Of Marketing Research On New Product Development
[NIGERIA BOTTLING COMPANY] -
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4.2 PRESENTATION AND DATA ANALYSIS
In this chapter, already data collected shall be present in tabular form so that examinant can be able to understand fully survey area of resrach. Under this heading each analysis before and after the other. And the data was collected from the Nigeria Bottling Company where is the case study of the research. Table T Age
4.3 TEST OF HYPOTHESIS
In testing the hypothesis, the writer has employed the use of chi-square test X2 which is given by
O = observed frequency
E = expressed frequency
∑2 = sample size
X2 = chi-square
Note: expected frequency (Ei) is calculated thus, grand total no of observation.
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ABSRACT - [ Total Page(s): 1 ]Abstract coming here soon ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing research is a systematic design, collection, analysis and reporting of data finding relevant to a specific marketing situation facing the company. It is also the activity of presenting, advertising and selling a company product in the best possible way. Marketing research is also a systematic approach to the development and provision of information for marketing decision making. The collection and provision of informat ... Continue reading---
CHAPTER TWO - [ Total Page(s): 10 ]The steps are defined as below. 1. Awareness: This is the most crucial step and the starting point for purchase. Brands must take sure that the consumer is aware of the presence of your brand in a particular product segment.For example, if Tina wants to buy a toothbrush, and you as the marketing manager of Colgate wants her to buy your brand’s toothbrush, you have to make sure that you advertise well so that she is aware of the existence of such a brand for tooth brushes. 2. ... Continue reading---
CHAPTER THREE - [ Total Page(s): 1 ]CHAPTER THREE 3.0 RESEARCH METHODOLOGY 3.1 RESEARCH POPULATION AND SAMPLE Research population simply means the total number of people or things of organization in a specified geographical areas since it is very difficult to conduct a research using the whole population. The population of this study is made up of the entire staff, customers and middlemen dealing with Nigeria Bottling Company Plc size it is impossible to investigate the entire population a sample was drawn. ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATIONS5.1 SUMMARY OF FINDINGS This research work focused on impact of marketing research on new product development in which Nigeria Bottling Company Plc was chosen as a case study. This company engage in diverse business activities and collecting information on its marketing research functions. Marketing research contributes to the decision making process in all aspects marketing activities since it aid specifies the method of ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCES Adred, B.D (2002). Marketing Research Analysis and Measurement. C.U.S.A Abarns Publishing.Betrand, J.W (1996). Marketing Research Analysis, London, John Willy and Sons. Fatigun, J.O (2008). Research Methodology, Ilorin, Adewunmi Printing Press. Lockley, L.C (2000). History and Development of Marketing. U.S.A Mc Graw Hill Book.Patrick, M.D (2000). What are new product? Journal of Business Planning U.S.A Prentice Hall Inc. Predical, W. (2001). Marketing Analysis. U.S.A Mc Graw Hill Book ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]Abstract coming here soon ... Continue reading---