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The Impact Of Marketing Research On New Product Development
[NIGERIA BOTTLING COMPANY] -
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Hypothesis 1
In the first hypothesis that accountability is desirable in the quest for a manufacturing company growth and survival.
Already from respondents accept the hypothesis is shown that respondents accepts the hypothesis because 8 respondents D% mark and this can be seen in table 5.
For further verification of this hypothesis table 9 while use in testing it using chi square test.
Hypothesis II
For inference, all respondents agreed that manufacturing companies are aware of this especially those producing homogenous products and they are ensuring efficient and accurate process costing system.
4.4 RESULT OF FINDINGS
Having reviewed analyzed and appraised the process costing system in manufacture company using Nigeria Bottling Company Plc (NBC) coca-cola Ilorin Plant as a case study the following was reviewed and discussed.
A brief explanation of costing and study (NBC) Nigeria Bottling Company, Ilorin plant with its administrative set up, the function of cost accountant and the roles of cost accountant in a manufacturing company, in the analysis, the research methodology that was used in carrying out the analysis interpretation coupled with test of hypothesis are also mentioned.
In the process of writing up the research test, the research maintain its definition of process costing, classification, element, objective, procedure, characteristic advantage and limitation of process costing system.
In the table above shows that the respondents between the age of 25 years are for, those of 43 and 51, cars are 12 and age above 51 are 3. This indicate firmly men and women with responsibility as they total to 65% of respondents.
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ABSRACT - [ Total Page(s): 1 ]Abstract coming here soon ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing research is a systematic design, collection, analysis and reporting of data finding relevant to a specific marketing situation facing the company. It is also the activity of presenting, advertising and selling a company product in the best possible way. Marketing research is also a systematic approach to the development and provision of information for marketing decision making. The collection and provision of informat ... Continue reading---
CHAPTER TWO - [ Total Page(s): 10 ]The steps are defined as below. 1. Awareness: This is the most crucial step and the starting point for purchase. Brands must take sure that the consumer is aware of the presence of your brand in a particular product segment.For example, if Tina wants to buy a toothbrush, and you as the marketing manager of Colgate wants her to buy your brand’s toothbrush, you have to make sure that you advertise well so that she is aware of the existence of such a brand for tooth brushes. 2. ... Continue reading---
CHAPTER THREE - [ Total Page(s): 1 ]CHAPTER THREE 3.0 RESEARCH METHODOLOGY 3.1 RESEARCH POPULATION AND SAMPLE Research population simply means the total number of people or things of organization in a specified geographical areas since it is very difficult to conduct a research using the whole population. The population of this study is made up of the entire staff, customers and middlemen dealing with Nigeria Bottling Company Plc size it is impossible to investigate the entire population a sample was drawn. ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATIONS5.1 SUMMARY OF FINDINGS This research work focused on impact of marketing research on new product development in which Nigeria Bottling Company Plc was chosen as a case study. This company engage in diverse business activities and collecting information on its marketing research functions. Marketing research contributes to the decision making process in all aspects marketing activities since it aid specifies the method of ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCES Adred, B.D (2002). Marketing Research Analysis and Measurement. C.U.S.A Abarns Publishing.Betrand, J.W (1996). Marketing Research Analysis, London, John Willy and Sons. Fatigun, J.O (2008). Research Methodology, Ilorin, Adewunmi Printing Press. Lockley, L.C (2000). History and Development of Marketing. U.S.A Mc Graw Hill Book.Patrick, M.D (2000). What are new product? Journal of Business Planning U.S.A Prentice Hall Inc. Predical, W. (2001). Marketing Analysis. U.S.A Mc Graw Hill Book ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]Abstract coming here soon ... Continue reading---