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ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION
[A CASE STUDY OF JMK SUPERMARKET, ILORIN] -
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- Case No: 296309pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give best solution to the researcher such as, what are the significance of environmental complexity to a
... Continue Reading
QUESTIONNAIRE - [ Total Page(s): 1 ]QUESTIONNAIRE1. Sex: Male ( ) female ( )2. Age: 18-30 ( ) 41-50 ( ) 50 above ( ) 3. Marital Status: Single ( ) Married ( ) 4. Education qualification: O level ( ) OND/NCE ( ) HND/BSC ( ) MSC/MA/MBA ( ) 5. Occupation: Student ( ) Applicant ( ) Employed ( ) Privately engaged ( ) SECTION B6. What form of promotional method do you preferi. Sales promotion ( ) ii. Pe ... Continue Reading
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page Certification Dedication Acknowledgement Abstract Table of Contents CHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 1.2 Statement of problem of the study 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constraints of the study 1.7 Definition of terms CHAPTER TWO: 2.0 LITERATURE REVIEW 2.1 Concept of environmental complex variables 2.2 Marketing environ ... Continue Reading
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.1 INTRODUCTION Environments complexity is a determent to the choice of promotional choice in a marketing oriented organization. Although, the environment variable are numerious and are subdivided into three (3) major sub-sectors (the macro, immediately or tasks and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can be adopted by marketers to create awareness for the product carried. Although the topic may have a wider scope the researcher streamlined it down to a more researchable scope making promo to ... Continue Reading
CHAPTER TWO - [ Total Page(s): 6 ] ... Continue Reading
CHAPTER THREE - [ Total Page(s): 3 ]TEXTBOOKS: These are data that have already been gathered for other purpose. They are collected frequently for administration purpose.SEMINAR PAPERS: These are results of or combination of papers delivered by professional on particular topic of discuses based on the outcome of a research.TECHNICAL BROCHURE: This is a book or journal that gives details information about the organization many facts are always extracted from it.QUESTIONNAIRE: These are questionnaires to be answered by a group of people in order to get facts or information for a survey.FIELD WORK: This is an academic ... Continue Reading
CHAPTER FOUR - [ Total Page(s): 9 ]It could be observed that 30% of the respondents prefer sales promotion as their promotional method, while 20% prefer personnel selling, and 10% preffer publicity, while the largest percentage is 40% whom preffer advertising.From the above table, we can sees that 35% of the sample size choose competitive as major factor which influence their purchasing pattern, while 10% choose demography and 15% choose political. Moreso 20% of the respondent believe that technology influence their purchasing pattern while 30% state economic condition to be their drive toward purchasing pattern. ... Continue Reading
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1 SUMMARY This chapter although the concluding part of the research study, is most important, Bearing in mind the level of interdependency between the environmental variables, it complexity and the need to achieve the organization promo tool objective and overall business objective of such organization. The analysis of the literature review the personal interview the personal interview and the summary of the questionnaire. A manager who has a vast knowledge of the environmental complexity and its implication determ ... Continue Reading
REFRENCES - [ Total Page(s): 1 ]REFERENCESAdedo, M.A (2002) A guide to project writing. Olad publishers and printing, IlorinAdvanced learner dictionary: latest editionAluminu, E.G (1998) The Essentials of Grammer Revised Edition. Offa, KSP PublisherArowomole, K.A and Ebeloku A.A (2000). The theory and Practice of Modern Marketing Lagos,Fatigun J.O (2008) Research methodology, OLAD Publisher, Ilorin.Kelly, M.B (1989): Environment Scanning Sustainable Competitive Advantage to Marketer. U.KKotler, P. (2001) Principles of Marketing 3rd European Edition Pearson Pretence Hall, 2001.Oladipo G.T (2003) Fundamentals of Marketing Olad ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give best solution to the researcher such as, what are the significance of environmental complexity to a
... Continue Reading
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