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Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN]
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1.4 SIGNIFICANCE OF THE STUDY
Since all organization and
business have come to realize the important of sales promotional for
achieving the organization objective; This study is of immense value or
benefit to the following:
- Academic
- Government
- Public i.e. customers and consumer
- Company
- The Researcher.
Academic:
This study has a vital impact to may academically as it will
effectively contribute to both the knowledge to the researcher and
academy in general it will contributes to marketing literature which
will serve as reference points.
Government: It will improve revenue
base for the government collection of taxes. The government should
ensure the target market has to be large enough to make the marketing
effort financially worth while.
Public: It is of significance to the
buyer or the target market as it creates awareness, educate and
appealing to the consumer or a particular product discourage dissonance.
Company:
This study is of significance to the manufacturer as if enables them to
choose an appropriate and understand effectiveness of sales promotion
for the sales of the product and benefit derived from the product both
local and international market, that will improve the profitability of
expansion.
The Researcher: The researcher should measure the market
characteristic of different segment and the member of the segment must
be capable of been actually identified, the various used to categorize
them, must be measurable, it’s very significance for the researcher
because various educational background can be used a based for
segmenting particular product.
1.5 SCOPE OF THE STUDY
Their
research work has been limited to the marketing oriented organization
mostly within kwara state because of the nature of the state and the
cultural in balance mostly observable in different parts of the state.
Basically, the area of coverage of the study are:
- Conceptual scope
- Geographical scope
- Time scope
- Industrial scope
Conceptual
scope: For simplicity of the study the conceptual scope of the study
will be base on application of sales promotion hence, emphasis will be
laid on marketing strategy on product. Product performance in the
market.
Industrial scope: The company name is J.M.K supermarket which engage in sales of different product and varieties.
Geographical
scope: The geographical scope of this study is Ilorin in kwara state
and all the information used were gathered in Ilorin.
Time scope:
This cover the periodic depth of the study. Therefore the four scope of
the study is three (3) years back. All the data will be the one that
fall between 2008-2010. All the event that happen is that we want to
evaluate and make used of it. These, however made the project to be made
variable and achievable.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---
QUESTIONNAIRE - [ Total Page(s): 1 ]QUESTIONNAIRE1.   Sex: Male (    ) female (   )2.   Age: 18-30  (    ) 41-50 (    ) 50 above (    ) 3.   Marital Status: Single (    ) Married (    ) 4.   Education qualification: O level (    ) OND/NCE (    ) HND/BSC (    ) MSC/MA/MBA (    ) 5.   Occupation: Student (    ) Applicant (    ) Employed (    ) Privately engaged (    ) SECTION B6.   ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page    Certification  Dedication  Acknowledgement    Abstract     Table of Contents  CHAPTER ONE: BACKGROUND OF THE STUDY1.1   Introduction 1.2   Statement of problem of the study    1.3   Aims and objectives of the study  1.4   Significance of the study    1.5   Scope of the study     1.6   Limitation and constraints of the study    1.7   Definition of terms CHAPTER TWO: 2.0   LITERA ... Continue reading---
CHAPTER TWO - [ Total Page(s): 6 ] ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]TEXTBOOKS: These are data that have already been gathered for other
purpose. They are collected frequently for administration purpose.SEMINAR
PAPERS: These are results of or combination of papers delivered by
professional on particular topic of discuses based on the outcome of a
research.TECHNICAL BROCHURE: This is a book or journal that gives
details information about the organization many facts are always
extracted from it.QUESTIONNAIRE: These are questionnaires to be answered by a ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 9 ]It could be observed that 30% of the respondents prefer sales promotion as their promotional method, while 20% prefer personnel selling, and 10% preffer publicity, while the largest percentage is 40% whom preffer advertising.From the above table, we can sees that 35% of the sample size choose competitive as major factor which influence their purchasing pattern, while 10% choose demography and 15% choose political. Moreso 20% of the respondent believe that technology influence their purchasing ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0   SUMMARY, CONCLUSION AND RECOMMENDATION5.1   SUMMARY   This chapter although the concluding part of the research study, is most important, Bearing in mind the level of interdependency between the environmental variables, it complexity and the need to achieve the organization promo tool objective and overall business objective of such organization.   The analysis of the literature review the personal interview the personal interview and the summary of the question ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCESAdedo, M.A (2002) A guide to project writing. Olad publishers and printing, IlorinAdvanced learner dictionary: latest editionAluminu, E.G (1998) The Essentials of Grammer Revised Edition. Offa, KSP PublisherArowomole, K.A and Ebeloku A.A (2000). The theory and Practice of Modern Marketing Lagos,Fatigun J.O (2008) Research methodology, OLAD Publisher, Ilorin.Kelly, M.B (1989): Environment Scanning Sustainable Competitive Advantage to Marketer. U.KKotler, P. (2001) Principles of Marketin ... Continue reading---
