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Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN]
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1.6 LIMITATION OF THE STUDY
There are different type of obstacle occur during the research work, among these problem include the following.
- Time
- Financial constraints
- Respondence
- Geographical
ï†
Time: Is one of the major problem that come up when making a research
work and the researcher does not have much time to conduct the research
work due to the lecture and tutorials that needs to be attending to. But
at the end he was able to adjust and make a proper planning for the
research work.
ï† Financial constrain: Money is another hindrance
to this project work in terms of transportation, publication of
questionnaire, parent and Guardian save as the only source of findings
which make it easier for me to gathered needed data and they give me
emotional and physical support.
ï† Respondent’s constraints: This
is another hinderance to gathered needed information in carrying out
this research personnel or respondents react violently. Organization
tagged their filled as secret but after series of persuation to the
respondents that all information will only be keep as confidential to me
alone, because is meant for educational purpose of facilitate my
project writing. All these helps to select this problem of respondents
limitation.
1.7 DEFINITION OF TERMS
Marketing is a specific
management functions, it is performed by both individual and
organizations. Marketing is the process of getting a product to the
consumer which involves a number of related business operation i.e.
finding out what the consumer wants designing the product pricing the
product so that the consumer can buy it and manufacture will also
benefit in term of profit.
PROMOTIONAL TOOLS
Promotion: is one of
the key term used in this research work. Promotional is one of the four
major marketing mix variables concerned with informing the target
customers that the right product is available at the right place.
Promotion include advertising, sales promotion, personal selling,
publicity and public relation.
Advertising: Advertising is any paid
from of impersonal presentation of product or ideas of commercial
significance to prospective buyer.
Sales promotion: is refers to
those promotional activities rather than the other four which stimulates
interestrial or purchases by customers or channel members.
Publicity:
This is a form of impersonal communication about a company or its
product appearing in the medial answers. It is free in the sense that
the information is widely known.
Publicity relation: This is a
planned effort by a company to influence peoples (or groups) attitude or
opinion towards the organization can be directed towards the
organization. It can be directed toward such public as customers,
government, agencies and employees or community living near the
promoting organization.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---
QUESTIONNAIRE - [ Total Page(s): 1 ]QUESTIONNAIRE1. Sex: Male ( ) female ( )2. Age: 18-30 ( ) 41-50 ( ) 50 above ( ) 3. Marital Status: Single ( ) Married ( ) 4. Education qualification: O level ( ) OND/NCE ( ) HND/BSC ( ) MSC/MA/MBA ( ) 5. Occupation: Student ( ) Applicant ( ) Employed ( ) Privately engaged ( ) SECTION B6. ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page Certification Dedication Acknowledgement Abstract Table of Contents CHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 1.2 Statement of problem of the study 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constraints of the study 1.7 Definition of terms CHAPTER TWO: 2.0 LITERA ... Continue reading---
CHAPTER TWO - [ Total Page(s): 6 ] ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]TEXTBOOKS: These are data that have already been gathered for other
purpose. They are collected frequently for administration purpose.SEMINAR
PAPERS: These are results of or combination of papers delivered by
professional on particular topic of discuses based on the outcome of a
research.TECHNICAL BROCHURE: This is a book or journal that gives
details information about the organization many facts are always
extracted from it.QUESTIONNAIRE: These are questionnaires to be answered by a ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 9 ]It could be observed that 30% of the respondents prefer sales promotion as their promotional method, while 20% prefer personnel selling, and 10% preffer publicity, while the largest percentage is 40% whom preffer advertising.From the above table, we can sees that 35% of the sample size choose competitive as major factor which influence their purchasing pattern, while 10% choose demography and 15% choose political. Moreso 20% of the respondent believe that technology influence their purchasing ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1 SUMMARY This chapter although the concluding part of the research study, is most important, Bearing in mind the level of interdependency between the environmental variables, it complexity and the need to achieve the organization promo tool objective and overall business objective of such organization. The analysis of the literature review the personal interview the personal interview and the summary of the question ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCESAdedo, M.A (2002) A guide to project writing. Olad publishers and printing, IlorinAdvanced learner dictionary: latest editionAluminu, E.G (1998) The Essentials of Grammer Revised Edition. Offa, KSP PublisherArowomole, K.A and Ebeloku A.A (2000). The theory and Practice of Modern Marketing Lagos,Fatigun J.O (2008) Research methodology, OLAD Publisher, Ilorin.Kelly, M.B (1989): Environment Scanning Sustainable Competitive Advantage to Marketer. U.KKotler, P. (2001) Principles of Marketin ... Continue reading---
