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Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN] -
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2.3 THE EXTERNAL MARKETING ENVIRONMENT
These environmental factors are those ones the marketing organizations have partial influence (task environment) and the macro or uncontrollable environment here the marketing organization has no form of control over it, he will only study it through his marketing intelligence system and the marketing research, unit and adjust to its dictate in order to be successful.
There are many ways of classify the outside forces and institutions affecting markets and marketing decisions. The external environment is frequently factored into econ0omic, political and legal, social and ethical, competition and technological dimension.Factors of marketing environment variables is diagrammatically represented below.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---
QUESTIONNAIRE - [ Total Page(s): 1 ]QUESTIONNAIRE1.   Sex: Male (    ) female (   )2.   Age: 18-30  (    ) 41-50 (    ) 50 above (    ) 3.   Marital Status: Single (    ) Married (    ) 4.   Education qualification: O level (    ) OND/NCE (    ) HND/BSC (    ) MSC/MA/MBA (    ) 5.   Occupation: Student (    ) Applicant (    ) Employed (    ) Privately engaged (    ) SECTION B6.   ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page    Certification  Dedication  Acknowledgement    Abstract     Table of Contents  CHAPTER ONE: BACKGROUND OF THE STUDY1.1   Introduction 1.2   Statement of problem of the study    1.3   Aims and objectives of the study  1.4   Significance of the study    1.5   Scope of the study     1.6   Limitation and constraints of the study    1.7   Definition of terms CHAPTER TWO: 2.0   LITERA ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.1Â Â Â INTRODUCTIONÂ Â Â Environments complexity is a determent to the choice of promotional choice in a marketing oriented organization. Although, the environment variable are numerious and are subdivided into three (3) major sub-sectors (the macro, immediately or tasks and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can be adopted by marketers to create awareness for the product carried. Although the topic ma ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]TEXTBOOKS: These are data that have already been gathered for other purpose. They are collected frequently for administration purpose.SEMINAR PAPERS: These are results of or combination of papers delivered by professional on particular topic of discuses based on the outcome of a research.TECHNICAL BROCHURE: This is a book or journal that gives details information about the organization many facts are always extracted from it.QUESTIONNAIRE: These are questionnaires to be answered by a ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 9 ]It could be observed that 30% of the respondents prefer sales promotion as their promotional method, while 20% prefer personnel selling, and 10% preffer publicity, while the largest percentage is 40% whom preffer advertising.From the above table, we can sees that 35% of the sample size choose competitive as major factor which influence their purchasing pattern, while 10% choose demography and 15% choose political. Moreso 20% of the respondent believe that technology influence their purchasing ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0   SUMMARY, CONCLUSION AND RECOMMENDATION5.1   SUMMARY   This chapter although the concluding part of the research study, is most important, Bearing in mind the level of interdependency between the environmental variables, it complexity and the need to achieve the organization promo tool objective and overall business objective of such organization.   The analysis of the literature review the personal interview the personal interview and the summary of the question ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCESAdedo, M.A (2002) A guide to project writing. Olad publishers and printing, IlorinAdvanced learner dictionary: latest editionAluminu, E.G (1998) The Essentials of Grammer Revised Edition. Offa, KSP PublisherArowomole, K.A and Ebeloku A.A (2000). The theory and Practice of Modern Marketing Lagos,Fatigun J.O (2008) Research methodology, OLAD Publisher, Ilorin.Kelly, M.B (1989): Environment Scanning Sustainable Competitive Advantage to Marketer. U.KKotler, P. (2001) Principles of Marketin ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---