Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN]

CHAPTER THREE
3.0    RESEARCH METHODOLOGY
    According to Osuola (1990) research methodology can be defined as the simple process of arriving at dependable solutions to the problems through the planned and systematic collections, analysis and interpretation of data.
    The Lexicon Webster dictionary defined research as diligent inquiry or examination in seeking facts or principles, an experimental investigation.
    According to Fatigun (2008) research methodology is the scientific method of investigation with the aim of discovering the truth or fact about an issue so that human knowledge may be increased and theories, principles, laws and generalizations may be developed.
    It is the overall operational patter of frame work at the project that stimulates what information is to be collected from which source and by what procedure.
3.1    POPULATION SAMPLING AND SAMPLE SIZE
    Population is defined as the whole of the large group from which the number of a sample are selected. For the purpose of the study, the population in focus would be the staff of the JMK supermarket, Ilorin, kwara state.
    The population of staff in the company (JMK supermarket) in which managers are in a hierarchy which consists the top mangers, comprising of the shareholder and the board of directors, principal officials like general managers, financial/ accounting manager etc. the middle level mangers, comprising of the personal assistance to director, public, officer, supervisors etc the subordinates are in various categories namely, typist, clarck, factory workers sample is 50.
    A sample size is the part of a population observation for the purpose of making scientific statement about the population. Acording to Osuale (1990) sampling is defined as talking a portion of population or universe a representative of that population or universe. Before drawing the sample, there is need to define what unit of analysis or study his. Analysis of study means that the research intends to study the impact of environmental complexity on organizational image.
    This shall be followed by the size of the sample and the rational of choosing the size of the sample. Out of the whole population of employees in the establishment the researcher shall limit himself to a population of 50 employees.
3.2    RESEARCH DESIGN
    Research design is a basic plan which guides the data collection and analysis phases of research project. it is a frame work which specifies the types of information to be collected, the source of data and data collection procedure.
    According to Osuola (1990) defines research design “as the process of arriving at dependable solution to problem through planned and systematic collection analysis and interpretation of data” or condition under which it does not occur and what night appear to be similar circumstances.
  Research designs are typically classified to the nature of the research, objectives or types of research. Generally, there are two broads categories of research, these are.
    Explanatory research and conclusive research for the purpose of this study, explanatory research is used. This is because it is the only research design suitable for a decision, in a situation where limited knowledge exists. This research design is characterized by ingenuity and flexibility which cater for unexpected variables and also help in discovering ideas and insight not preciously recognized in a research study.
    It should be noted that explanatory research consists of three main divisions:
i.    Literature research
ii.    Experience survey and survey of knowledgeable person
iii.    Analysis of selected cases;
Therefore, for the purpose of this project, literature search and survey of knowledgeable person who have ideas on the subject work study and measure would be sought.