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Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN]
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3.4 METHOD OF DATA COLLECTION
The purpose of collecting data is to solve the problem at had in a bid to ensure the collection relevant, adequate and reliable information that would help in the better appreciation of problem at hand, both primary and secondary data collection method were used to collect information.
The method of data collection can be as follows:
PRIMARY DATA: Data collected primarily are specifically for this research, here personal interview and questionnaire were used.
PERSONAL INTERVIEW
This can be defined as a facial interaction between two people, that is interview and interviewee, he or she in turn responds to the question with the best of their knowledge. In this research work, the management Junior and senior staffs will be asked question based on the environment complexity as a determinant of the choice of promo tools in marketing oriented.
QUESTIONNAIRE
Questionnaire is a written set of questions which is determined or administered to a large number of people. These questions will be answered in order to provide adequate information for the research work. It could be in two forms which are open ended and close ended questions.
OPEN-ENDED: This is type on which the respondents are given enough opportunity to say his or her views based on the question asked.
CLOSE-ENDED: This is the type of questionnaire that does not given room to respondents to give their views in details they are either to say agree or disagree.
SECONDARY DATA:
This involves the information already published or collected for reference. The sources, administrative file of JMK supermarket, Ilorin, Kwara State. Profile and journals. These are data desirable because of availability, Less expensive and time saving.
PILOT STUDY
In carrying out the Pilot study of the research work, question were personally asked and personal observation made. It was the response of the respondents to the question asked after being analyzed that the research question were down.
These are the major ways of findings solution to a research problem. All the method mentioned aboved are use to get accurate result and cut across all levels of the organization. These instruments were designed to sample the opinion of the respondents about the environmental complexity as a determinant of the choice of promo tools in marketing oriented organization.
3.5 INSTRUMENTATION, VALIDITY AND REABILITY OF INSTRUMENT
Data collection instrument is a device for collecting the data or measuring the variables which are used for answering research questions and testing study hypothesis. The instruments used for the collection of toward the realization of this project are:
i. Textbooks
ii. Seminar papers
iii. Technical brochure
iv. Questionnaire
v. Field work
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---
QUESTIONNAIRE - [ Total Page(s): 1 ]QUESTIONNAIRE1.   Sex: Male (    ) female (   )2.   Age: 18-30  (    ) 41-50 (    ) 50 above (    ) 3.   Marital Status: Single (    ) Married (    ) 4.   Education qualification: O level (    ) OND/NCE (    ) HND/BSC (    ) MSC/MA/MBA (    ) 5.   Occupation: Student (    ) Applicant (    ) Employed (    ) Privately engaged (    ) SECTION B6.   ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page    Certification  Dedication  Acknowledgement    Abstract     Table of Contents  CHAPTER ONE: BACKGROUND OF THE STUDY1.1   Introduction 1.2   Statement of problem of the study    1.3   Aims and objectives of the study  1.4   Significance of the study    1.5   Scope of the study     1.6   Limitation and constraints of the study    1.7   Definition of terms CHAPTER TWO: 2.0   LITERA ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.1Â Â Â INTRODUCTIONÂ Â Â Environments complexity is a determent to the choice of promotional choice in a marketing oriented organization. Although, the environment variable are numerious and are subdivided into three (3) major sub-sectors (the macro, immediately or tasks and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can be adopted by marketers to create awareness for the product carried. Although the topic ma ... Continue reading---
CHAPTER TWO - [ Total Page(s): 6 ] ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 9 ]It could be observed that 30% of the respondents prefer sales promotion as their promotional method, while 20% prefer personnel selling, and 10% preffer publicity, while the largest percentage is 40% whom preffer advertising.From the above table, we can sees that 35% of the sample size choose competitive as major factor which influence their purchasing pattern, while 10% choose demography and 15% choose political. Moreso 20% of the respondent believe that technology influence their purchasing ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0   SUMMARY, CONCLUSION AND RECOMMENDATION5.1   SUMMARY   This chapter although the concluding part of the research study, is most important, Bearing in mind the level of interdependency between the environmental variables, it complexity and the need to achieve the organization promo tool objective and overall business objective of such organization.   The analysis of the literature review the personal interview the personal interview and the summary of the question ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCESAdedo, M.A (2002) A guide to project writing. Olad publishers and printing, IlorinAdvanced learner dictionary: latest editionAluminu, E.G (1998) The Essentials of Grammer Revised Edition. Offa, KSP PublisherArowomole, K.A and Ebeloku A.A (2000). The theory and Practice of Modern Marketing Lagos,Fatigun J.O (2008) Research methodology, OLAD Publisher, Ilorin.Kelly, M.B (1989): Environment Scanning Sustainable Competitive Advantage to Marketer. U.KKotler, P. (2001) Principles of Marketin ... Continue reading---
