-
Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN]
CHAPTER THREE -- [Total Page(s) 3]
Page 3 of 3
-
-
-
TEXTBOOKS: These are data that have already been gathered for other
purpose. They are collected frequently for administration purpose.
SEMINAR
PAPERS: These are results of or combination of papers delivered by
professional on particular topic of discuses based on the outcome of a
research.
TECHNICAL BROCHURE: This is a book or journal that gives
details information about the organization many facts are always
extracted from it.
QUESTIONNAIRE: These are questionnaires to be answered by a group of people in order to get facts or information for a survey.
FIELD
WORK: This is an academic work carried out by research in order to get
the necessary information needed for the realization of this project.
VALIDITY AND RELIABILITY
According to Bold Harper (1983) validity means the characteristics used
to describe research which measure what it claim to measure.
RELIABILITY:
In assuring dependability on the result of the research work such as
this, it is necessary to reduce the presence of random errors which can
lead to erroneous conclusions. Therefore, the essence of reliability
test occurs. The term “Reliability†is used to refer to the degree of
variable error in measurement i.e. the extents to which a measurement is
free of variable errors. This is reflected when repeated measure of the
same stable characteristics in the same objects show variances.
Moreover, reliability test is a process in research work which permits
the researcher to re-test the questions listed on the questionnaire in
order to know if question are capable of generating he same or
consistent answer from the respondents such that if another researcher
set out to carry out the same researcher he will arrive at the same
result.
3.3 SOURCES OF DATA COLLECTION
The sources of data collection are mainly from primary and secondary source.
THE
PRIMARY SOURCE: It can be defined or exposed as data collected for a
specific purpose such data are known as personal study the impact of
efficient environments data recollection of fact and figures relating to
the population of census provided in the primary or personal data. This
main aspect of the source are personal interview, oral discussion and
use of questionnaire. It is the most reliable source of information
interview was held with the production manager to know best he make uses
of his subordinates.
THE SECONDARY SOURCE: This is the type of data
collected for some other purpose usually for administratively reasons on
purpose such data are collected from textbook, company journals,
magazine, business time etc. it must be used with caution, such data may
not be the suitable from, great attention must be paid to the precise
courage at all information in the form of secondary data.
Data
were also gathered from the sales reports festive publication the
research and development section of the organization to enrich the
research work.
CHAPTER THREE -- [Total Page(s) 3]
Page 3 of 3
-
-
ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---
QUESTIONNAIRE - [ Total Page(s): 1 ]QUESTIONNAIRE1. Sex: Male ( ) female ( )2. Age: 18-30 ( ) 41-50 ( ) 50 above ( ) 3. Marital Status: Single ( ) Married ( ) 4. Education qualification: O level ( ) OND/NCE ( ) HND/BSC ( ) MSC/MA/MBA ( ) 5. Occupation: Student ( ) Applicant ( ) Employed ( ) Privately engaged ( ) SECTION B6. ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page Certification Dedication Acknowledgement Abstract Table of Contents CHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 1.2 Statement of problem of the study 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constraints of the study 1.7 Definition of terms CHAPTER TWO: 2.0 LITERA ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.1 INTRODUCTION Environments complexity is a determent to the choice of promotional choice in a marketing oriented organization. Although, the environment variable are numerious and are subdivided into three (3) major sub-sectors (the macro, immediately or tasks and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can be adopted by marketers to create awareness for the product carried. Although the topic ma ... Continue reading---
CHAPTER TWO - [ Total Page(s): 6 ] ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 9 ]It could be observed that 30% of the respondents prefer sales promotion as their promotional method, while 20% prefer personnel selling, and 10% preffer publicity, while the largest percentage is 40% whom preffer advertising.From the above table, we can sees that 35% of the sample size choose competitive as major factor which influence their purchasing pattern, while 10% choose demography and 15% choose political. Moreso 20% of the respondent believe that technology influence their purchasing ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1 SUMMARY This chapter although the concluding part of the research study, is most important, Bearing in mind the level of interdependency between the environmental variables, it complexity and the need to achieve the organization promo tool objective and overall business objective of such organization. The analysis of the literature review the personal interview the personal interview and the summary of the question ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCESAdedo, M.A (2002) A guide to project writing. Olad publishers and printing, IlorinAdvanced learner dictionary: latest editionAluminu, E.G (1998) The Essentials of Grammer Revised Edition. Offa, KSP PublisherArowomole, K.A and Ebeloku A.A (2000). The theory and Practice of Modern Marketing Lagos,Fatigun J.O (2008) Research methodology, OLAD Publisher, Ilorin.Kelly, M.B (1989): Environment Scanning Sustainable Competitive Advantage to Marketer. U.KKotler, P. (2001) Principles of Marketin ... Continue reading---
