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Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN] -
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CHAPTER FOUR
4.1 BRIEF HISTORY OF CASE STUDY
JMK supermarket has a small beginning like every other business organization (Sole trade) in eleven years ago as a single business unit, located at taiwo Isale, Opposite C.A.C Oke Isegun in 2000. The single business incorporating uniex salon, snack and quills, boutique fabrics and baby word. All these were managed by them simple administrative techniques adopted by Mrs. Jumoke a Lebanese by registration who is CEO of the business outfit. In the year 2005, the company located its new multi million complex in which the business outfit is being adorned by magnificent edifice. It was translated to JMK ventures and more departments added to its existing ones. Some of which are nail study, gymnastic and CYBER CAFÉ all in the elegant building at JMK PLAZA upper Taiwo road opposite united Bank for Africa Plc. (U.B.A). The business outfit has come of age to be reckoned with the way it carries out its business.
4.2 PRESENTATION AND ANALYSIS OF DATA
The presentation and analysis of raw of an investigation are the means by which the research problems are answered am the stated hypothesis are tested.
According to Adedo (2002) analysis is defined as the ordering and breakdown of data into constituent parts. It consists of the statistical calculation performed with data to provide answers to the question initiating the research.
The data presented will be analyze and interpret in this chapter, which is basically from the questionnaire administered, and the two sex are adopted in the course of the study. This presentation and analysis will be divided to two section, which is section A and B.
Section A will examine the detail information about the respondent, while section B will be basically question for the purpose of this research work.
In respect of the respondent in table above, 40% of the respondents are male while 60% of the respondent are female. This shows that female are the majority of the respondents.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---
QUESTIONNAIRE - [ Total Page(s): 1 ]QUESTIONNAIRE1.   Sex: Male (    ) female (   )2.   Age: 18-30  (    ) 41-50 (    ) 50 above (    ) 3.   Marital Status: Single (    ) Married (    ) 4.   Education qualification: O level (    ) OND/NCE (    ) HND/BSC (    ) MSC/MA/MBA (    ) 5.   Occupation: Student (    ) Applicant (    ) Employed (    ) Privately engaged (    ) SECTION B6.   ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page    Certification  Dedication  Acknowledgement    Abstract     Table of Contents  CHAPTER ONE: BACKGROUND OF THE STUDY1.1   Introduction 1.2   Statement of problem of the study    1.3   Aims and objectives of the study  1.4   Significance of the study    1.5   Scope of the study     1.6   Limitation and constraints of the study    1.7   Definition of terms CHAPTER TWO: 2.0   LITERA ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.1Â Â Â INTRODUCTIONÂ Â Â Environments complexity is a determent to the choice of promotional choice in a marketing oriented organization. Although, the environment variable are numerious and are subdivided into three (3) major sub-sectors (the macro, immediately or tasks and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can be adopted by marketers to create awareness for the product carried. Although the topic ma ... Continue reading---
CHAPTER TWO - [ Total Page(s): 6 ] ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]TEXTBOOKS: These are data that have already been gathered for other purpose. They are collected frequently for administration purpose.SEMINAR PAPERS: These are results of or combination of papers delivered by professional on particular topic of discuses based on the outcome of a research.TECHNICAL BROCHURE: This is a book or journal that gives details information about the organization many facts are always extracted from it.QUESTIONNAIRE: These are questionnaires to be answered by a ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0   SUMMARY, CONCLUSION AND RECOMMENDATION5.1   SUMMARY   This chapter although the concluding part of the research study, is most important, Bearing in mind the level of interdependency between the environmental variables, it complexity and the need to achieve the organization promo tool objective and overall business objective of such organization.   The analysis of the literature review the personal interview the personal interview and the summary of the question ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCESAdedo, M.A (2002) A guide to project writing. Olad publishers and printing, IlorinAdvanced learner dictionary: latest editionAluminu, E.G (1998) The Essentials of Grammer Revised Edition. Offa, KSP PublisherArowomole, K.A and Ebeloku A.A (2000). The theory and Practice of Modern Marketing Lagos,Fatigun J.O (2008) Research methodology, OLAD Publisher, Ilorin.Kelly, M.B (1989): Environment Scanning Sustainable Competitive Advantage to Marketer. U.KKotler, P. (2001) Principles of Marketin ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---