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Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN] -
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4.3 HYPOTHESIS TESTING
The method use to test the hypothesis is chi-square method test.
The chi-square method is the method used when we wish to compare in actual (observed) distribution against the hypothesized (expected) distribution. It is also Called “Goodness of fit testâ€.
One important point to note is that this test is one of the various non-parameter tests that is, a test that assures no knowledge about the distribution and parameters of the population.
Decision rule Reject Ho if X2 calculated is X2 at 5% level of significant.
Where X2 = Chi – square
∑ = summation
fo = observed frequency
fe = Expected frequency
Decision rule/ criterion: take appropriate decision going by the under listed condition thus: Accept Ho, if X2 calculated valued is less than X2 tabulated.
Attributed: The level of significance (X) is 5% or 0.05 on this study thus.
HYPOTHESIS TEST 1
Test on the relationship between environmental complexity and promotional tools.
Ho: there is no relationship between environmental complexity and promotional tools.
Hi: There is relationship between environmental complexity and promotional tools.
(R = 3.841 (1 degree of freedom)
Calculated value = 16
Critical value = 3.841
Degree of freedom = 1
Decision: Since the computed value is 16 greater than the critical value of 3.841, we thus reject the Null hypothesis. Ho and support that there is relationship between environmental complexity and promotional tools.
HYPOTHESIS II
Test on whether environmental complexity has effect on profit margin of the organization.
Ho: environmental complexity has no effect on profit margin of the organization.
Hi: Environmental complexity has effect on profit region of the organization.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---
QUESTIONNAIRE - [ Total Page(s): 1 ]QUESTIONNAIRE1. Sex: Male ( ) female ( )2. Age: 18-30 ( ) 41-50 ( ) 50 above ( ) 3. Marital Status: Single ( ) Married ( ) 4. Education qualification: O level ( ) OND/NCE ( ) HND/BSC ( ) MSC/MA/MBA ( ) 5. Occupation: Student ( ) Applicant ( ) Employed ( ) Privately engaged ( ) SECTION B6. ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page Certification Dedication Acknowledgement Abstract Table of Contents CHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 1.2 Statement of problem of the study 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constraints of the study 1.7 Definition of terms CHAPTER TWO: 2.0 LITERA ... Continue reading---
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.1 INTRODUCTION Environments complexity is a determent to the choice of promotional choice in a marketing oriented organization. Although, the environment variable are numerious and are subdivided into three (3) major sub-sectors (the macro, immediately or tasks and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can be adopted by marketers to create awareness for the product carried. Although the topic ma ... Continue reading---
CHAPTER TWO - [ Total Page(s): 6 ] ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]TEXTBOOKS: These are data that have already been gathered for other purpose. They are collected frequently for administration purpose.SEMINAR PAPERS: These are results of or combination of papers delivered by professional on particular topic of discuses based on the outcome of a research.TECHNICAL BROCHURE: This is a book or journal that gives details information about the organization many facts are always extracted from it.QUESTIONNAIRE: These are questionnaires to be answered by a ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1 SUMMARY This chapter although the concluding part of the research study, is most important, Bearing in mind the level of interdependency between the environmental variables, it complexity and the need to achieve the organization promo tool objective and overall business objective of such organization. The analysis of the literature review the personal interview the personal interview and the summary of the question ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCESAdedo, M.A (2002) A guide to project writing. Olad publishers and printing, IlorinAdvanced learner dictionary: latest editionAluminu, E.G (1998) The Essentials of Grammer Revised Edition. Offa, KSP PublisherArowomole, K.A and Ebeloku A.A (2000). The theory and Practice of Modern Marketing Lagos,Fatigun J.O (2008) Research methodology, OLAD Publisher, Ilorin.Kelly, M.B (1989): Environment Scanning Sustainable Competitive Advantage to Marketer. U.KKotler, P. (2001) Principles of Marketin ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give ... Continue reading---