Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN]

(R = 3.841 (1 degree of freedom)
Calculated value = 16
Critical value     = 3.841
Degree of freedom = 1
Decision: Since the calculated value is 36 greater than the critical value of 2.841, weather reject the Null hypothesis Ho and accept the alternative hypothesis Hi, which support that environmental compounds has affection profit margin of the organization.
DISCUSSION OF FINDINGS
    Based on the questionnaires been answer by he customers, it shows that the respondent by sex, the female respondence are greater than that of males, it was 60 females while male were 40. This implies that female were the majority of respondents while by age status it revealed that 5 respondents were 1-17 years while 18 – 30 years were 35 respondents, 31-40 years were 30 respondents 40 – 50 years were 20 respondents and 50 and above were 10 respondents. This revealed that 18-30 years are majority of the respondent.
    It was also shows that the marital on the public analysis revealed that 50 respondents were single, 40 respondents were married while to respondents were widow. This revealed that majority of respondents were single. That is single is the most customer that patronize the supermarket while the education background reveals that HND/BSC holders patronize the supermarket most because must of the product sell in the supermarket is been use by them.
    Respondents strongly agreed that advertising is more preferable to other form of promotional tools. This because majority of the respondents seen advertisement as the best out of the promotional tools because is more understandable.
    Majority of customers of the supermarkets believe that environment have greater influence in their buying decision. There is because majority believe that environment will determine there purchasing pattern.
    Based on the findings, it shows that promotion motivate the majority of the customer to buy. This is because must of the supermarket customers conclude that promotion is among must motivate them to buy.
    Majority of the respondents strongly believe that culture also determine or influence their choice of any commodity. This revealed that most of the supermarket customer believe that they have to consider culture before making any purchase.
    Also majority of the respondents agreed that environment have greater influence in there buying decision. The respondents revealed that there buying pattern mostly determine by the environment. Because environment determine
 what to buy and when to buy it.
    Finally majority of the respondents consider culture before making their purchase. The respondent revealed that culture also determine third of product to produce or sell in the market. Because each tribe have his own different culture.