Environmental Complexity As The Determinant Of Choice Of Promotional Tools In Marketing Oriented Organization
[A CASE STUDY OF JMK SUPERMARKET, ILORIN]

CHAPTER FIVE
5.0    SUMMARY, CONCLUSION AND RECOMMENDATION
5.1    SUMMARY
    This chapter although the concluding part of the research study, is most important, Bearing in mind the level of interdependency between the environmental variables, it complexity and the need to achieve the organization promo tool objective and overall business objective of such organization.
    The analysis of the literature review the personal interview the personal interview and the summary of the questionnaire. A manager who has a vast knowledge of the environmental complexity and its implication determine to harmonies it understanding with the choice of the promotional tool. In the promotional aspect of marketing strategy a good knowledge of the environmental determination of the most appropriate promo tools.
5.2    CONCLUSION
In conclusion, marketing practice that does more of its work before launching out it activities. Although the environmental complexities look more in comprehensive the categorization into controllable partially uncontrollable helps its comprehensiveness and adaptability which at the end help the marketing manager to decide on the most suitable and which one will help in achieving the organization objectives promoting tools are up to five but the most appealing of them all is the audio visuals which is more prominent in advertising it is at this end that it is submitted that there is a good relationship between the culture of the people and the kind of advert they want to be exposed to in the life endeavors.
5.3    RECOMMENDATIONS
    At this juncture a comprehensive and critical analysis of this detailed report had given risk to the under listed recommendations which are subject to further criticism if necessary.
    The level of management experience in handling marketing problem cannot be under-estimated hence; a marketing oriented organization should work more on the experience of marketing manager. The marketing departments should pay more attention to researching into the environmental variables and develop a more dependable adaptation strategy; the promotional information and advents should be blended to suit the cultural heritage (Background) of their immediate environment. Although, other marketing environmental complexities affect the choice of promotools. the management should work to harmonize and balance their effect in other achieve the stage goal of the organization. Marketers should understand that environmental variable are not static they also charge. Besides a learning organization should work more on environment scanning which will put them in a better stand.