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EVALUATION OF THE USE OF ADVERTISING AS A PROMOTIONAL TOOL IN MANAFACTURING INDUSTRIES IN NIGERIA
[A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN] -
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- Contributor: mr-chris
- engagements: 176
- Case No: 302223pw
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ABSRACT - [ Total Page(s): 1 ]Abstract This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a paid form of non – personal presentation and promotion of ideas, goods or services lay an identify sposors. It can also be sald that advertising is an from of communication through media bont a products and ideals and helps to sell brands of products and ideas and helps to build confidence in companys and institutions to consumers about the brand or/ amnd compelling information to consumers a
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CHAPTER ONE - [ Total Page(s): 2 ]Chapter one1.0 inroduction1.1 backgrouns to the studyWhen any manufacturing undertaking spring up, it becomes imperative for its name to be known and whenever any productive activity (firm) faces hard time, nothing is more required than for its benefit to be made known and subseguenntly revived.also a firm having no drawbacks need relent in its effert to proclaim the importance of its products and services by increasing consumer awareness over its products and services through promotion.Promotion spills over into almost every aspect of the marketing mix which is made up of a set ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Abstract This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a paid form of non – personal presentation and promotion of ideas, goods or services lay an identify sposors. It can also be sald that advertising is an from of communication through media bont a products and ideals and helps to sell brands of products and ideas and helps to build confidence in companys and institutions to consumers about the brand or/ amnd compelling information to consumers a
... Continue Reading
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