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Evaluation Of The Use Of Advertising As A Promotional Tool In Manafacturing Industries In Nigeria
[A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN] -
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Abstract
This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a paid form of non – personal presentation and promotion of ideas, goods or services lay an identify sposors. It can also be sald that advertising is an from of communication through media bont a products and ideals and helps to sell brands of products and ideas and helps to build confidence in companys and institutions to consumers about the brand or/ amnd compelling information to consumers about the brand or company that have been paid for by indentified sponsor. Howeverit is also an instrument used to educate, create awareness and inform the potentials and existing customers abouts about a new product. No company or companies can do without advertising its products, product that even sell self make do with advertising because onces a product is been produced and is in the market, automatically, an act of advertising is being practice, customers a times have no or knowledge about the product either in terms of the company’s name, logo, usages and other but with the help of advertising, customers/ consumers may have knowledge of what they want to buy. Therefore, advertising is one of the promotional mix which helps the company to have high retorn on sales of a product and also build good image to the company.
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CHAPTER ONE - [ Total Page(s): 2 ]Chapter one1.0 inroduction1.1 backgrouns to the studyWhen any manufacturing undertaking spring up, it becomes imperative for its name to be known and whenever any productive activity (firm) faces hard time, nothing is more required than for its benefit to be made known and subseguenntly revived.also a firm having no drawbacks need relent in its effert to proclaim the importance of its products and services by increasing consumer awareness over its products and services through prom ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]Chapter one1.0 inroduction1.1 backgrouns to the studyWhen any manufacturing undertaking spring up, it becomes imperative for its name to be known and whenever any productive activity (firm) faces hard time, nothing is more required than for its benefit to be made known and subseguenntly revived.also a firm having no drawbacks need relent in its effert to proclaim the importance of its products and services by increasing consumer awareness over its products and services through prom ... Continue reading---
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