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Evaluation Of The Use Of Advertising As A Promotional Tool In Manafacturing Industries In Nigeria
[A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN]
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Chapter one
1.0 inroduction
1.1 backgrouns to the study
When any manufacturing undertaking spring up, it becomes imperative for its name to be known and whenever any productive activity (firm) faces hard time, nothing is more required than for its benefit to be made known and subseguenntly revived.also a firm having no drawbacks need relent in its effert to proclaim the importance of its products and services by increasing consumer awareness over its products and services through promotion.
Promotion spills over into almost every aspect of the marketing mix which is made up of a set of combined elements or variables which are partially controllable of influencing the consumer in a definite way.
Subsequently, promotional activities are all sreategies that are implemented by tuyil pharmaceutical industries limited, ilorin to foster the sales of their googs its is a controllable infearated programme of communication method and materials designed to present the company and its product to prospective customers to communicate needs satisfying attributes of products towrds the end of facilitating sales and thus contrbuting to long – run profit performance.
The major promotional tools include sales promotion, advertising. Personal selling and publicity.
These four major promotional tools almed at exploiting the availability of demand stitulating element in the marketing mix.
But, with regards to this study, advertising will used as an evaluation as a promotional tool in manufacturing industries.
However, advertising is a paid form and non personal presentation of idea by an indentified sponser.
It is used to create awareness. Educate and persuade current or existing and potential customers of a particular product.
Undoubtfully, a splendid product, an exceptionally low piece and an ideal retail outlet place would. Produce negligible revenue and profit, if the promotion systems are not firm market or the general public regarding the company’s product and its benefit.finally, recommending ways in which some problems of promotional tools can be alleviated by industries.
Also, to broaden the knowledge of potential businessmen and workers in particualr about the various steps to take before engaging in promotional activities.
1.2 statement of the problem of the study
in regard to this study, the use of advertising will be evluated as a promotional tool in manufacturing industries.
The researcher want to do cetical examination about the use of advertising to the pharmaceutical companies.
Tuyil phamaceutical industry limited, ilorin will be taking as a case study, whether advertisig really worth doing or it is a waste of resources.
Does it really have any positive or negative impact on the sales of pharmaceutical company?
However, through examination of the usefulness of advertising as a promotional tool in manufacturing industries is what the researcher want to research on.
1.3 aims and objectives of the study
the objective of this research project can be enumerated as follows:-
a. to evaluate the use of adverising as a promotional tool in manufacturing industries in nigeria.
b. To know the meaning, benefits and problems of advertising on the potential consumers and also the organization of large.
c. To eveluate the effectiveness of advertising
d. To measure the effectiveness of adverising.
e. Furthermore, recommending ways in which some problems of promotional tools can be alleviated by indsties, also to broaden the knowledge of potential businessmen and marketer in particular about the various steps to take before engaging in promotional activities.
CHAPTER ONE -- [Total Page(s) 2]
Page 1 of 2
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ABSRACT - [ Total Page(s): 1 ]Abstract This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a paid form of non – personal presentation and promotion of ideas, goods or services lay an identify sposors. It can also be sald that advertising is an from of communication through media bont a products and ideals and helps to sell brands of products and ideas and helps to build confidence in c ... Continue reading---
